Creative Guerrilla Marketing & Street Advertising
Grassroots Advertising is in its 30th year of providing guerilla marketing services. Our primary medium – wildposting – the original outdoor medium – is literally thousands of years old. This core product remains as effective as ever – with as many as 400 locations active nationally at any given time.
In recent years Grassroots has leveraged its Guerilla Street Cred into the development of exciting new media options. These include: Projection Media, Interactive Windows, Mobile Billboards, Street Teams, Chalk Art and...Read More
ULTIMATE STREET REACH
The original outdoor medium is still the most aggressive, guerrilla and cost efficient way to reach a mass audience. Multiple images are choreographed by size and color transforming construction hoardings into exhibitions of bold and artistic advertising. Get up-close and personal with your audience by employing this...Read More
YOU DREAM IT – WE MAKE IT HAPPEN
Have you always had an idea but were hesitant to ask? At Grassroots we’ll turn your brainstorm into an avalanche! Let our creative team design, develop and deliver an innovative solution to reach your target audience. We have a variety of Alternative mediums that by themselves or combined with traditional solutions are sure to get some serious attention.
IKEA Moving Day
Bronze Lion: Cannes Media Lions Festival
Silver – Media Innovation Awards
Gold – Atomic and Effie Awards
Volkswagen Canada and Red Urban “Jetta GLI – Art Heist”
2012 MIA Gold: OOH Ambient / Placed Based Media - Large Scale (Traditional)...
Move over Bat Signal - the Supergirl projection is here! This past week, the Grassroots team was all over downtown Toronto to promote Shaw Television's new show, Supergirl. Shots of Supergirl flying through the air were projected onto building exteriors, creating an effective teaser for the new show (which airs Mondays at 8 pm). Mobile Projections is an exciting new offering from Grassroots. Combining Projections with mobility to engage consumers in a new way, this medium is perfect to leave people in wonderment while literally driving your message to them. Check out some footage bel...Read More View All
Launching your own advertising campaign is a process that requires thorough planning. Coming up with a strategic, and ultimately attractive, marketing plan is necessary to finding good ROI for both your time on the project and the ad spend itself. Identifying your goals and acknowledging your competitors should all be a part of the planning process. It is also wise to consider what methods of advertising are best suitable for your business. Remember that strong advertising is what reels the customers in, even more so than the product or services. Good advertising answers any questions that...Read More View All
On October 8th, the Grassroots staff attended the AdClub’s Out of Home Showdown at Arcadian Court. Put your hands up for our Office Manager, Lynne Brady (who is a member of the AdClub OOH Day committee) for throwing such a fabulous event! Grassroots Advertising entered 4 campaigns to the 6 categories, and took home a total of 3 trophies – 2 for campaigns, and 1 for our boy John who won the Peoples Choice Award for Sales Executive (this is his second win…he also secured the award back in 2011). [caption id="attachment_1578" align="alignleft" width="2448"] John wins the People's Choice...Read More View All
Grassroots doesn’t work for us, they work with us. The flexibility and support we receive on behalf of the Hall’s varied presentations is something we’re always grateful for.
Derek, Massey Hall & Roy Thompson Hall
Grassroots has helped make our complex outdoor executions a great success through their constant communication, efficiency, and willingness to test the boundaries.
Andrew, Jungle Media
Collaborating with Grassroots is natural reflex. From ideation and implementation, to execution and reporting. They are the kind of professionals we like to partner with.
Claus, MEC Global
I love working with Grassroots not only for their innovation but because I know they care just as much about my campaigns as I do. From the initial planning through to execution, Grassroots always deliver exceptional service, making the whole campaign flow seamlessly.
Cassandra, Havas Media
Grassroots is an amazing dedicated and passionate team to work with, they always try to develop innovative and disruptive solutions for our outdoor campaigns. They also have a real sense of flexibility which enables to adapt client’s needs more specifically and ensure qualitative executions.