Creative Guerrilla Marketing & Street Advertising
Grassroots Advertising is in its 30th year of providing guerilla marketing services. Our primary medium – wildposting – the original outdoor medium – is literally thousands of years old. This core product remains as effective as ever – with as many as 400 locations active nationally at any given time.
In recent years Grassroots has leveraged its Guerilla Street Cred into the development of exciting new media options. These include: Projection Media, Interactive Windows, Mobile Billboards, Street Teams, Chalk Art and...Read More
ULTIMATE STREET REACH
The original outdoor medium is still the most aggressive, guerrilla and cost efficient way to reach a mass audience. Multiple images are choreographed by size and color transforming construction hoardings into exhibitions of bold and artistic advertising. Get up-close and personal with your audience by employing this...Read More
YOU DREAM IT – WE MAKE IT HAPPEN
Have you always had an idea but were hesitant to ask? At Grassroots we’ll turn your brainstorm into an avalanche! Let our creative team design, develop and deliver an innovative solution to reach your target audience. We have a variety of Alternative mediums that by themselves or combined with traditional solutions are sure to get some serious attention.
IKEA Moving Day
Bronze Lion: Cannes Media Lions Festival
Silver – Media Innovation Awards
Gold – Atomic and Effie Awards
Volkswagen Canada and Red Urban “Jetta GLI – Art Heist”
2012 MIA Gold: OOH Ambient / Placed Based Media - Large Scale (Traditional)...
Our annual round-up of staff favourites from the past year. Bring on 2017! Tie between Wealthsimple Monsters & Bacardi Interactive Projections: Wealthsimple had a simple, colourful design and two big Monster campaigns. Bacardi projections were tons of fun and the reception was great. - Jeffery, National Account Executive, Arts & Culture 2 Oceans Interactive Projections: Street team + Jazzfest + take home picture = success. - Corey, Projection Operations Tie between Red Bull Music Academy Wildpostings (MTL) & Tourisme Montréal's "Sorry" Wildpostings (TO): ...Read More View All
While digital stands to surpass TV as the No. 1 advertising spending medium in 2017, that doesn't mean that there's no room for print in your overall marketing strategy. Depending on your target market and what product or service you provide, you may find one medium to be more appropriate than another. Print is here to stay. Even so, the trends suggest that there are positive and negative things in store for print advertising next year, and it pays to know what they are since they could factor into your ad spending strategy. Read on to learn about print advertising trends for 2017 so tha...Read More View All
Lack Of Vision Beginning your branding strategy without an actual vision in place is one of the biggest mistakes that you can make. So make sure you start out with a strategic idea about what you see your company becoming as it moves forward. Otherwise, you’ll be like a rudderless ship that is going nowhere. When it comes to branding your business, there are certain things you need to do to have the lasting impact that you're looking for. There is plenty of competition for customers, so what you do needs to set your business apart in a way that resonates with the demographic you...Read More View All
Grassroots doesn’t work for us, they work with us. The flexibility and support we receive on behalf of the Hall’s varied presentations is something we’re always grateful for.
Derek, Massey Hall & Roy Thomson Hall
Grassroots has helped make our complex outdoor executions a great success through their constant communication, efficiency, and willingness to test the boundaries.
Andrew, Jungle Media
Collaborating with Grassroots is natural reflex. From ideation and implementation, to execution and reporting. They are the kind of professionals we like to partner with.
Claus, MEC Global
I love working with Grassroots not only for their innovation but because I know they care just as much about my campaigns as I do. From the initial planning through to execution, Grassroots always deliver exceptional service, making the whole campaign flow seamlessly.
Cassandra, Havas Media
Grassroots is an amazing dedicated and passionate team to work with, they always try to develop innovative and disruptive solutions for our outdoor campaigns. They also have a real sense of flexibility which enables to adapt client’s needs more specifically and ensure qualitative executions.