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Aug 2017

TIFF Canada on Screens

One perk of working at the Grassroots office, it’s easy to keep up to date on the fun events happening in Toronto (where our head office is located). The influx of Music Festival & Beer posters that come through our doors keep us current! Here’s a look back at the highlights of our summer so far, a tale told through posters: Luminato 2017 We projected Luminato’s creative throughout the downtown core, letting passersby know that the festival was back on at David Pecaut Square this year! Georgia O’Keeffe at the Art Gallery of Ontario If you had the chance to…

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22 Mar 2017
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Grassroots Spring Special!

Don’t miss out on our Special. For a limited time only, Indoor Campaigns will also include: – 2 bonus weeks – an additional 25% off our regular rates! Contact Jeffery Lyon for more details (jlyon@grassrootsadvertising.com or 416.531.3920 x224). Click here to learn more about Indoor Distribution.

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Heineken City Canvas
16 Jan 2017
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Staff Picks 2016!

Our annual round-up of staff favourites from the past year. Bring on 2017! Tie between Wealthsimple Monsters & Bacardi Interactive Projections: Wealthsimple had a simple, colourful design and two big Monster campaigns. Bacardi projections were tons of fun and the reception was great. – Jeffery, National Account Executive, Arts & Culture 2 Oceans Interactive Projections: Street team + Jazzfest + take home picture = success. – Corey, Projection Operations Tie between Red Bull…

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9 Jan 2017
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Print Advertising Trends For 2017

While digital stands to surpass TV as the No. 1 advertising spending medium in 2017, that doesn’t mean that there’s no room for print in your overall marketing strategy. Depending on your target market and what product or service you provide, you may find one medium to be more appropriate than another. Print is here to stay. Even so, the trends suggest that there are positive and negative things in store for print advertising next year, and it pays to know what they are since they could factor into your ad spending strategy. Read on to learn about print advertising trends for 2017 so that you can plan accordingly. Print Ad Spending Drop If you thought that the print ad spending decline had perhaps bottomed out, you would be mistaken. Predictions are calling for further declines in print ad spending next year — perhaps a more pronounced drop than this year. PricewaterhouseCoopers, meanwhile, says that the print advertising market worldwide…

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2 Jan 2017
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Mistakes To Avoid While Branding Your Business

Lack Of Vision Beginning your branding strategy without an actual vision in place is one of the biggest mistakes that you can make. So make sure you start out with a strategic idea about what you see your company becoming as it moves forward. Otherwise, you’ll be like a rudderless ship that is going nowhere. When it comes to branding your business, there are certain things you need to do to have the lasting impact that you’re looking for. There is plenty of competition for customers, so what you do needs to set your business apart in a way that resonates with the demographic you’re targeting. While there is no one strategy for branding your business, that doesn’t mean that there aren’t some no-nos to avoid. Read on to learn about mistakes to avoid while branding your business. Brand Name Woes It makes sense to put some effort into coming up with a unique name for your brand. That means…

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