4 essential design tips

Designing a wild poster for the first time can be a very nerve-racking and puzzling experience. It may seem like there is an endless number of design principles that you have to perfect before even getting started. However, design is all about learning and discovering your unique style. Design principles and right practices continue to transform each year. That’s why its important to just begin designing and you’ll learn the rest along the way. You may even be the one who transforms the current design principles. To help you begin designing right away, here are 4 crucial tips. All you…

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perfect the way you project
4 Oct 2018
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How to Design an Effective Projection Display

Projections are a tremendously efficient way to promote your brand since they have high exposures and can incorporate elements of surprise. Projection campaigns create memorable integrated experiences that reach massive audiences all night long. They are also extremely flexible in timing and scope and they can be displayed in unpredictable locations. Our projection campaigns can incorporate so many exciting elements like format gaming, live streaming, 3D mapping elements and much…

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FILA Campaigns
3 Oct 2018
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Grassroots Goes Global

Grassroots is committed to creating everyone’s dream campaigns in their dream locations. We recently worked with FILA North America to endorse three FILA campaigns in Europe and United States. We provided wildposting services for FILA in NYC, Atlanta, Berlin, Paris, Amsterdam and London.  In NYC, the Bandier campaign was conducted which represents FILA’s limited-edition clothing line tailored towards females. FILA and ALIFE collaborated to create a new street-style unisex shoe…

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Color Design
19 Sep 2018
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How to Pick the Best Colors for your Wild Posters

Wildposting is an extremely effective advertising medium that reaches a gigantic audience while creating brand awareness and recognition. However, the amount of engagement is significantly influenced by the design of the poster.  There are many elements that go into creating a design, but color is one of the most significant fundamentals. When creating a poster, it is crucial to pick eye-catching colors to attract maximum attention. We also associate colors…

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September Events
7 Sep 2018
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How to have an exciting September in Toronto

The month of September has many new beginnings and endings. It can be a dreaded month for some and a life changing month for others. At Grassroots, we like to make the best out of every month and our diverse client base informs us about so many cool events always happening in Toronto. Here are some must-see events that will make your September spectacular. Toronto International Film Festival Toronto International…

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