21st-Century Marketing

The way marketers approach marketing in the 21st century is very different from how they did it a decade or so ago. For starters, there are more choices with regards to communications, media opportunities, and support. Additionally, there is more competition from different media, especially since the internet has allowed companies from across the world to compete virtually. Indeed, technology offers a lot more than just multiple options for conveying marketing messages. Today, marketers can leverage a range of tools to increase their selections for forming these messages, from sound to graphics to motion. However, they need to be careful…

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Mobile Vehicle Advertising Solutions
17 Mar 2016
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Spring Campaigns for Nordstrom & Holt Renfrew

Our Nordstrom Tulip Truck and Holt Renfrew Spring.All.Together Display truck have been getting lots of good press this week! Thanks to Marketing Magazine for the coverage. Read more about the Nordstrom campaign here, and Holt Renfrew’s here.

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Colours To Avoid
2 Mar 2016
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5 Colours To Avoid In Your Advertising Campaign

Planning on including your favourite colour in your advertising campaign? Whatever colour it is, it should never be the key criteria for choosing your campaign graphics. Merchandisers pay graphics gurus and psychologists millions to find the ideal colour for their product or packaging that will draw out certain emotional responses from shoppers. Similarly, branding and advertising agencies brainstorm on their choice of colours when designing a brand promotion programme or…

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