The Best Billboard Inspiration You’ll See This Year

Creating a billboard for your company takes work. You have to come up with the right idea to grab people’s attention as they’re walking or driving by. You only have a few seconds to retain a passerby’s attention; so, how do you do it? For inspiration for your next billboard, check out these eight incredible ads:

  1. This billboard for the Calgary International Film Festival actually cries. This ad is not only showing emotions but it’s eliciting them too. http://adsoftheworld.com/media/outdoor/calgary_international_film_festival_crying_billboard
  2. This Chevrolet ad is interactive and gives people something they want: free money. Yes, it’s pennies, which we don’t use in Canada anymore, but this billboard gets people talking. http://www.trendhunter.com/trends/penny-pinchers-worlds-first-penny-billboard-disappears-in-minutes
  3. This billboard is disturbing because it highlights a problem many people are quick to ignore. However, this ad for Women’s Aid tugs at your heartstrings effectively enough to raise awareness for a very serious issue. http://mashable.com/2015/03/06/london-billboard-facial-recognition-domestic-violence/#tv10cwrZkmqT
  4. Although technically not an affixed billboard, here’s one we created for Hockey Night In Canada. Outdoor projections are a form of billboard advertising that blend digital technology with traditional mediums (in this case, a brick wall). This type of billboard stands out and doesn’t go unnoticed. http://www.grassrootsadvertising.com/what-we-do/outdoor-projections/
  5. Sometimes all you need is a little magic. Billboards with optical illusions are eye-catching and make passersby take notice. This ad for the Quebec Magic Festival plays tricks on the eyes while promoting the event.
    http://www.adweek.com/adfreak/great-billboard-magic-festival-its-own-little-magic-show-161621
  6. If you can make your audience part of the message you will have a billboard that not only stands out but is interactive too. This ad for The Economist features a light bulb that illuminates when people walk under it. Using sensors, the billboard detects movement and lets the audience participate in the ad. http://2008.liaawards.com/2005finalists/winners/outdoor/1.shtml
  7. When it comes to your billboard, you should take a big bite like this ad for a toothpaste that builds strong teeth. This ad works tenfold because it backs up the claim made by the product by showing you just how strong this toothpaste is. http://adsoftheworld.com/media/ambient/bite
  8. When Panasonic decided they wanted to make a big splash with their nose hair trimmer, they chose billboards that went above the norm. These ads were built around actual electrical wires.
    http://www.toxel.com/inspiration/2009/11/27/clever-nose-hair-trimmer-ads/

You never know when inspiration for your next billboard will hit. Luckily, we do. Contact us and we’ll create eye-catching ads that’ll have people talking.

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