Lack Of Vision Beginning your branding strategy without an actual vision in place is one of the biggest mistakes that you can make. So make sure you start out with a strategic idea about what you see your company becoming as it moves forward. Otherwise, you’ll be like a rudderless ship that is going nowhere. When it comes to branding your business, there are certain things you need to do to have the lasting impact that you’re looking for. There is plenty of competition for customers, so what you do needs to set your business apart in a way that resonates with the demographic you’re targeting. While there is no one strategy for branding your business, that doesn’t mean that there aren’t some no-nos to avoid. Read on to learn about mistakes to avoid while branding your business. Brand Name Woes It makes sense to put some effort into coming up with a unique name for your brand. That means searching to ensure that the name you want hasn’t already been taken. Once you’ve settled on one or a shortlist of possible brand names, your next step is to check out whether or not you can find a .com domain name that will fit. While you can’t necessarily judge a book by its cover, the public will judge your brand based on things like its name. Shoddy Back Up It goes without saying that you need to backup everything. So don’t assume that the critical information you have saved on your laptop hard drive is safe. All it takes is for one virus to sneak through your antivirus software for you to potentially lose a treasure trove of data. With a wide range of backup tools available — from thumb drives to the cloud — there really is no excuse…

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Award Winning Ad Campaigns
25 Nov 2016
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5 Secrets Of An Award-Winning Ad Campaign

A successful ad campaign is pure gold as far as the increased visibility, brand awareness and product sales benefits, but there’s a lot that goes on to ensure that things go off without a hitch. If you don’t have the right strategy, you could either waste your advertising dollars or merely fail to generate the sort of buzz or return on investment that you might have had if your ad…

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Designing An Ad Campaign
30 May 2016
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How To Design An Advertising Campaign

An effective advertising campaign takes thoughtful planning and execution. The average person sees thousands of advertisements daily, so it is important to stand out from the crowded playing field. Have your message heard clearly through strong, yet simple, messaging. Set a goal for your campaign and then check off the below list of necessities to make the most of your budgetary dollars: Determine Your Audience Knowing your audience is essential.…

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Colours To Avoid
2 Mar 2016
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5 Colours To Avoid In Your Advertising Campaign

Planning on including your favourite colour in your advertising campaign? Whatever colour it is, it should never be the key criteria for choosing your campaign graphics. Merchandisers pay graphics gurus and psychologists millions to find the ideal colour for their product or packaging that will draw out certain emotional responses from shoppers. Similarly, branding and advertising agencies brainstorm on their choice of colours when designing a brand promotion programme or…

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