Experiential Marketing

Loosely described as messaging you can view, feel, or touch in a physical space, experiential marketing has been on the rise in recent years. According to a study by Event Track – an Event Marketing Institute – large companies have been dedicating a larger percentage of their marketing budgets to experiential marketing year after year: 3.8 % in 2012; 4.7% in 2013; and 9.8% in 2014. Marketers in every industry, from cinema to automobile seek to create an experience and thus an emotional connection to consumers lives either digitally (via Instagram, Twitter, or YouTube videos) or in-person through events. Experiential…

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