Wild Posting Campaign

Also referred to as poster sniping or fly posting, wild posting is now defined as the placement of posters on the outdoor urban landscape. It has become commonplace to see posters on construction sites, city poles, street benches, on campus, inside cafes, on retail shop windows, public bulletin boards, and other visible outdoor street locations/positions. This type of guerrilla marketing has become quite popular among a range of brands, including giants like Apple and Sony. In fact, Apple’s famous ‘silhouette’ campaign for the iPod gained much traction from the iconic posters placed virtually everywhere in all major cities. Even today,…

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