Strut wine

Strut, a new Niagara Peninsula-based wine, is giving Torontonians the red carpet experience this weekend, paparazzi and all, to raise awareness of its new collection launched this month as “the wine with legs.” A large photo wall branded with Strut logos will be placed in high traffic locations in Toronto (club district, Church Street) while ambassadors posing as paparazzi will encourage pedestrians to have their picture taken. Participants can go to the Strut Facebook site, linked on StrutWines.com, to download their photo. “The execution is the perfect marriage of being on-strategy, on-budget,” says Casey Howe, marketing manager at Vincor Canada.…

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17 Jun 2009
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Strut Wines Readies Red Carpet Campaign

Strut Wines will begin a street campaign in Toronto on June 18. During the campaign, a red carpet and a branded wall will be installed in areas of that city with high levels of pedestrian traffic. Passers-by will be invited to walk the red carpet and have their pictures taken by promotional workers dressed as paparazzi. The photographs will then be projected behind the installation. Participants will also receive a coupon for a free bottle of wine. The promotion was developed by Bos and Grassroots Advertising. It will run on Thursday, Friday and Saturday nights until July 11. For more info: Strut Wines – www.strutwines.com Article courtesy of Adnews

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Grassroots Prize Winner!
16 Jun 2009
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Grassroots Gives Good Prize

We give good prizes. In early May, we held a “Name that Campaign” contest to win an iPad. The objective was to spot our campaigns on the street and enter as many names as possible of those running during the contest period. The winner was Matthias Feldman from Cossette Communications. Here he is with the coveted prize!

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25 May 2009
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Nintendo goes to the wall for new game

To celebrate the launch of its new game “Punchout,” Nintendo took its Wii gaming console off of the TV and onto the streets. Wii brand ambassadors were in urban centres all last week, projecting the boxing game onto walls of buildings and offering pedestrians a chance to play the game. Each night the teams visited high-traffic, nightlife-filled neighbourhoods such as Toronto’s Annex district. The game was projected from a vehicle with large branded flags, creating a super sized screen, 15- x 40-feet. The live demo campaign was created by Grassroots Advertising and media agency Starcom. Michael Gillissie, vice-president of sales and operations for Grassroots, said the campaign was designed to create a longer lasting impression than the traditional out of home ads. “We’re able to tune out so much now. It’s amazing what people can ignore,” said Gillissie. “We try to bring interaction and engagement to the out of home space.” The demos also catch the eye of pedestrians who…

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