While digital stands to surpass TV as the No. 1 advertising spending medium in 2017, that doesn’t mean that there’s no room for print in your overall marketing strategy. Depending on your target market and what product or service you provide, you may find one medium to be more appropriate than another. Print is here to stay. Even so, the trends suggest that there are positive and negative things in store for print advertising next year, and it pays to know what they are since they could factor into your ad spending strategy. Read on to learn about print advertising trends for 2017 so that you can plan accordingly. Print Ad Spending Drop If you thought that the print ad spending decline had perhaps bottomed out, you would be mistaken. Predictions are calling for further declines in print ad spending next year — perhaps a more pronounced drop than this year. PricewaterhouseCoopers, meanwhile, says that the print advertising market worldwide is projected to fall through 2019. However, despite these declines and the growing competition from digital media, there is still a large print market, says a study from McKinsey & Co. Print Will Endure Although the trend is towards leaning on technology to create immersive experiences, print will continue to play an important role in advertising. The reason for this is that print has that personal impact that people can touch and feel. When paper and ink come together in a powerful way, the end result is print advertising that resembles fine art. In fact, the Columbia Journalism Review refers to print ads as the “new ‘new media’” Storytelling In 2017, storytelling will play a bigger role in content marketing, and this will involve not only digital, but also print. The idea of “build it and they will come” isn’t…

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2 Jan 2017
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Mistakes To Avoid While Branding Your Business

Lack Of Vision Beginning your branding strategy without an actual vision in place is one of the biggest mistakes that you can make. So make sure you start out with a strategic idea about what you see your company becoming as it moves forward. Otherwise, you’ll be like a rudderless ship that is going nowhere. When it comes to branding your business, there are certain things you need to do to have the lasting impact that you’re looking for. There is plenty of competition for customers, so what you do needs to set your business apart in a way that resonates with the demographic you’re targeting. While there is no one strategy for branding your business, that doesn’t mean that there aren’t some no-nos to avoid. Read on to learn about mistakes to avoid while branding your business. Brand Name Woes It makes sense to put some effort into coming up with a unique name for your brand. That means…

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Benefits Of Using A Flash Mob To Create Brand Awareness
19 Dec 2016
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Benefits Of Using A Flash Mob To Create Brand Awareness

If you’re mulling over different ways to promote your brand, you might want to consider flash mobs. There’s a whole lot of competition out there for the eyes and ears of consumers, so any competitive advantage you can get is worth considering. Flash mobs are composed of groups of people who converge on a specific area and perform some sort of activity, such as a dance routine, in a way…

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How To Create Viral Marketing Campaign
7 Dec 2016
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5 Steps To Create A Viral Marketing Campaign

When it comes to launching a marketing campaign, the goal should always be to go viral, since accomplishing this feat means massive exposure, increased brand awareness, and more sales of your products or services. In this digital age, going viral is a term that refers to marketing or advertising that attracts such immense interest and attention that other people share it, copy it, and disseminate it across various social networking…

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Award Winning Ad Campaigns
25 Nov 2016
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5 Secrets Of An Award-Winning Ad Campaign

A successful ad campaign is pure gold as far as the increased visibility, brand awareness and product sales benefits, but there’s a lot that goes on to ensure that things go off without a hitch. If you don’t have the right strategy, you could either waste your advertising dollars or merely fail to generate the sort of buzz or return on investment that you might have had if your ad…

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