Off-Season Marketing

While your business might be seasonal and therefore have an off-season, that doesn’t mean that you should take it easy on the marketing front when you’re on break. You want to keep up the momentum, so marketing is something you need to engage in year-round. Here are the best marketing tactics for the off-season. Expand Database In the event that you have a seasonal business, you can make good use of the off-season by expanding your database. This entails building an extensive list of past clients as well as people who’ve shown interest in your company. Doing this will give…

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Billboards For Small Businesses
28 Oct 2016
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Are Billboards The Right Option For Small Businesses?

Traditional billboards can be an effective marketing medium – however, for many businesses, non-traditional billboards are a more engaging, cost-effective option. Some of the most popular non-traditional billboards include: Backpack billboards Mobile billboard vehicles Human billboard advertising Companies that have limited marketing dollars at their disposal could get better results using different routes than traditional billboards. As well, medium-large companies can benefit from non-traditional billboards to engage consumers in a…

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Inspiring Chalk Art from Around the World
3 Oct 2016
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Inspiring Chalk Art From Around The World

Nothing grabs the attention of a passersby like artistically rendered chalk art. Chalk art can be eye-catching and can take on added importance if tied into a marketing campaign because it can catch passersby off guard. Here are some examples of the more interesting ways chalk art has been used around the world. Prepare to be amazed! Hot River Created in Germany, the Hot River chalk art is definitely an…

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Offline Marketing Mistakes To Avoid
19 Sep 2016
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Some Mistakes You Need To Avoid In Outdoor Advertising

When it comes to designing your marketing campaign, it helps to keep some best practices top of mind. Doing your best to avoid the following three pitfalls will ensure you have used your marketing dollars to their full potential: Mistake #1 – Making it All About You You need to avoid the pitfall of making your offline marketing all about you. What will win over consumers is marketing collateral that…

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Effects of Outdoor Advertising on Your Business
5 Sep 2016
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Effects Of Outdoor Advertising On Your Business

If you’re looking for a way to promote your business, don’t forget that some of the more traditional advertising methods can help you to effectively promote your brand, attract customers and drive sales. Yes, the digital age has definitely opened up lots of opportunities through popular online platforms like Google and Facebook, but don’t thumb your nose at tried and true techniques, including billboards. The benefit of catching passersby and…

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