Trends That Are Changing Outdoor Advertising

Out-of-home (OOH) advertising is an effective tool to ensure that your ad gets seen by everybody. Outdoor advertising has seen many changes over the years with more to come. Watch out for these upcoming trends so you don’t miss out on the biggest audience your brand may ever see. Make WiFi work for you Before, if you wanted WiFi while you were walking down the street, you had to duck into your nearest Starbucks and hope for the best. Nowadays, free WiFi hotspots are popping up across the nation. Interactive ads that require WiFi to unlock secret passwords and QR…

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Best Flash Mobs Ever
27 Jun 2016
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5 Best Flash Mobs Ever

A flash mob is a large group of people who suddenly appear in a public place, such as a mall, to perform a dance or other type of activity before quickly dispersing. They catch passersby off guard, and can be used as a form of artistic expression, satire, or simply to entertain. Their popularity began to rise via YouTube in 2009, but they still occur quite frequently. The successful ones…

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Companies With Great Taglines
6 Jun 2016
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5 Companies With Great Taglines

A tagline or slogan is a form of advertising that conveys the brand’s message in only a sentence or two. It is essentially a catchphrase used in a way to identify a company or product. In this way, they are effective because they attract attention and are easy to remember. Although they are short, a tagline must meet a lot of requirements in order to be successful: it should be…

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Designing An Ad Campaign
30 May 2016
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How To Design An Advertising Campaign

An effective advertising campaign takes thoughtful planning and execution. The average person sees thousands of advertisements daily, so it is important to stand out from the crowded playing field. Have your message heard clearly through strong, yet simple, messaging. Set a goal for your campaign and then check off the below list of necessities to make the most of your budgetary dollars: Determine Your Audience Knowing your audience is essential.…

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Marketing Ideas For Spring
2 May 2016
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Four Marketing Ideas For Spring

Spring is a season for renewal. Flowers are blooming and birds are chirping. There is a certain hopefulness that comes with this fairweather season, making it a perfect time to connect with your audience through targeted marketing. People like to shed the weight of winter come spring, as well as focus more on being outdoors, and these are things you can leverage in your campaigns in order to connect with…

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