Designing An Ad Campaign

An effective advertising campaign takes thoughtful planning and execution. The average person sees thousands of advertisements daily, so it is important to stand out from the crowded playing field. Have your message heard clearly through strong, yet simple, messaging. Set a goal for your campaign and then check off the below list of necessities to make the most of your budgetary dollars: Determine Your Audience Knowing your audience is essential. Who are they? Where do they live? What do they like to do for fun? What are their dislikes? You need to understand your audience as well as you understand…

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Marketing Ideas For Spring
2 May 2016
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Four Marketing Ideas For Spring

Spring is a season for renewal. Flowers are blooming and birds are chirping. There is a certain hopefulness that comes with this fairweather season, making it a perfect time to connect with your audience through targeted marketing. People like to shed the weight of winter come spring, as well as focus more on being outdoors, and these are things you can leverage in your campaigns in order to connect with…

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8 Tips to Creating an Engaging Outdoor Advertisement
25 Apr 2016
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8 Tips To Creating An Engaging Outdoor Advertisement

Billboards & Outdoor Posters are the most common form of outdoor advertising, yet they only have six to seven seconds to capture the attention of drivers and pedestrians. This is why it’s imperative that a billboard is catchy in order to ensure that the advertising potential is maximized. Creating an engaging ad has a lot to do with making it innovative or creative, so we’re taking a look at some…

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Dita von Teese
4 Apr 2016
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New at Grassroots! Step into the future with Holographic Technology

Are you ready to take a giant step forward for advertisingkind? Grassroots Advertising is now offering new and affordable holographic technologies to take your experiential concepts to the next level. Holograms create a deeper level of engagement by immersing viewers into a virtual 3D world without the use of special glasses. Holograms add a dynamic element to events or product launches, allowing the viewer to become a part of the…

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Ad Campaigns
4 Apr 2016
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5 Successful Ad Campaigns

There are a number of things that go into successful or inspiring ad campaigns: Did they contribute to the growth of the brand? Were they remembered through the years? Did they touch on universal truths? Ad agencies and independent companies trying to brand their businesses have faced the challenges that come along with these questions for decades, but that doesn’t mean it has to be a daunting task. To better…

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