Grassroots Advertising » What’s New?

Grassroots Queen & King of OOH Day 2011

admin — Wed, 28 Sep 2011 15:29:55 +0000

Lynne Brady, Business Manager at Grassroots and Chair of Ad Club’s OOH Day, along with her committee of industry peers put together an amazing event on Sept 21 at 99 Sudbury. See her welcome speech on the Grassroots YouTube Channel.

If that wasn’t good enough, to cap off the day, our very own John Labignan took home the coveted People’s Choice Award for Sales Executive. Yay John!! There will be a full page ad in an upcoming issue of Marketing Magazine featuring the winners.

Summer Contest to Win An iPad2

admin — Thu, 30 Jun 2011 19:00:45 +0000

While we promoted the *?#pad2 as the prize, our winner chose a Blackberry Playbook instead (no offense to the ipad).

The lucky winner was…….

Eugenia Kung | Strategy Supervisor
Starcom MediaVest Group

Congrats Eugenia & enjoy!

STREET FRAMES – NEW!

admin — Thu, 30 Jun 2011 18:49:45 +0000

The latest addition to the Grassroots family of products. Over 1,000 frames situated on the exterior and interior of retail outlets, primarily variety and convenience stores.

Major Markets: Toronto, Montreal, Vancouver and Calgary.

Raising The Roof

admin — Thu, 31 Mar 2011 16:48:06 +0000

As part of a campaign to get people thinking about the way they treat homeless youth, these posters were placed on the ground, on steps and other places where homeless youth are often seen and ignored. This campaign was created by Leo Burnett with media planning handled by Starcom and Grassroots executing the placement of the posters.

Street Fleet Expanded With Addition of Mobile Display Truck

admin — Thu, 10 Feb 2011 15:59:55 +0000

Philips took their new products on the road, handing out free hot chocolate along the way. The campaign ran in Toronto, Montreal & Vancouver. It was en”light”ening.

John Leguizamo Campaign Posted on Facebook Page

admin — Thu, 11 Nov 2010 15:57:04 +0000

We all know and love actor John Leguizamo (Romeo & Juliet, Executive Decision, Ice Age, Spawn, etc) and now we know he loves us, too.

We started a Wildpostings campaign for his new stand-up comedy show that is debuting in Toronto RIGHT NOW for the next week or two. We sent a few pictures through to the entertainment company that booked his campaign….who then passed the pics on to Leguizamo himself…….who then immediately posted them on his Facebook page for the show.

Grassroots Launches Arts&Culture Ezine

admin — Thu, 11 Nov 2010 15:33:26 +0000

The first issue was distributed by email on November 3. The Ezine highlights the latest arts and culture events in Toronto currently being executed by Grassroots.

Grassroots Keeps On Trucking

admin — Thu, 22 Jul 2010 15:19:41 +0000

Grassroots Gives Good Prize

admin — Wed, 16 Jun 2010 18:08:04 +0000

WE GIVE GOOD PRIZE – In early May, we held a “Name that Campaign” contest to win an iPad. The objective was to spot our campaigns on the street and enter as many names as possible of those running during the contest period.

The winner was Matthias Feldman from Cossette Communications. Here he is with the coveted prize!

Grassroots Partners With RT7 Media

admin — Fri, 26 Feb 2010 21:10:01 +0000