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 OUTDOOR MARKET/LOCATION Throughout the year, Edmonton consistently attracts tourists from all corners of the world with countless festivals such as the Edmonton International Fringe Festival, North America's biggest alternative theatre event. City sites such as the world's largest mall, the Great Divide waterfall, and the largest stretch of urban parkland in North America attract visitors from all corners of the world. As a home, Edmonton is well-loved by mature urban dwellers looking to settle down in a community-driven environment. Baby Boomers currently represent this city centre's largest age group. Edmonton also has a diverse ethnic population. 13.5 per cent of Edmontonians, compared to 11.2 per cent of the Canadian population, are a visible minority.
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