STOP TRAFFIC!

GENERAL INFORMATION
Grassroots Advertising was founded on the unique style and overwhelming impact that is wildposting®. The format gets its name from the practice of displaying multiple eye level impressions in a repetitive pattern in highly visible outdoor locations in major urban centres. Although it’s wild, it certainly isn’t new. This style of outdoor advertising has been in existence for centuries delivering messages to people as they walk the streets. Dating back well before some of the more traditional out-of-home formats like billboards and transit shelters, wildposting® was the medium to promote upcoming events and activities. Even before Confederation, merchants, bankers, politicians, and local promoters used wildposting® to announce store specials, political rallies, debates, sporting events, and even traveling circuses! Today, Grassroots has developed the medium into a proven national advertising vehicle that reaches millions of Canadians every day where they live, work, and play.

BENEFITS
Wildposting® continues to be one of the most cost-efficient street-level media in existence today. Grassroots is pleased to offer national coverage from Halifax, Nova Scotia to Vancouver, British Columbia and is proud to be Canada’s largest wildposting® company. Many of today’s consumers are faced with a hectic day-to-day life in which they have limited time to read newspapers, watch television commercials, or read magazines. They are, however, on the go! This in-your-face medium makes a screaming statement on the streets, capturing the attention of consumers as they go through their hectic day. Through large blocks of repetitive images we create highly visible displays making your campaign almost impossible to miss; and we can use any sized poster saving even more of your advertising budget for exposure not production.

GUARANTEED EXPOSURE
Grassroots is committed to ensuring that your campaign remains highly visibly at all times. Locations are visited regularly so that weathered or damaged posters can be replaced with fresh ones immediately. This is our guarantee to you.

Wildposting®…think of it as Street-level. Period!

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