NO BOUNDARIES
GENERAL INFORMATION
Created as pre-printed pads of 10 or 25 posters, Wild TEARS are
the first opportunity for advertisers to put branded poster creative
into the hands of their key target audience. This guerrilla medium
is ideal for events, concerts, festivals, or any other outdoor gathering
where traditional media may not be able to achieve results.
BENEFITS
Grassroots’ Account Executives will work with every advertiser
to determine the best possible distribution of these pads in or
around the specific venue or event in downtown Toronto. Street teams
will determine locations and re-fill as pads are depleted throughout
the day, week, or month. Passers-by are actually encouraged to tear-away
their own copy of the poster. Depending on the appeal many find
their way onto the walls of consumers’ homes. With traditional
out-of-home products at a minimum around many venues Wild TEARS
actually turn any fence, railing, or other object into a potential
outdoor advertising opportunity. Each unique execution will achieve
your specific objectives by combining event or area coverage with
high visibility and affordability. Please contact a Grassroots Account
Executive for more information.
GUARANTEED EXPOSURE
Grassroots is committed to ensuring that your campaign remains highly
visibly at all times. Locations are visited regularly so that weathered
or damaged posters can be replaced with fresh ones immediately.
This is our guarantee to you.
Take your campaign TO your customers!
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