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Lexus – Event Marketing – Mobile Projection

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Optiadmedia (A Division of Grassroots Advertising Inc.) recently worked with Lexus Canada and Dentsu to create a mini event in Toronto and Montreal to showcase the new IS-F series. Lexus provided 4 showcase vehicles and product specialists to educate and entertain consumers as they passed by on their way to their favorite nightspot. Optiadmedia drew in the crowds from miles away wit their Mobile Projection Set-up projecting Lexus’s “Visualizer” in large format on an adjacent building.

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