One Stop Guerrilla Shop – with 25 years of street Cred.

Grassroots Queen & King of OOH Day 2011

Lynne Brady, Business Manager at Grassroots and Chair of Ad Club’s OOH Day, along with her committee of industry peers put together an amazing event on Sept 21 at 99 Sudbury. See her welcome speech  on the Grassroots YouTube Channel. 

If that wasn’t good enough, to cap off the day, our very own John Labignan took home the coveted People’s Choice Award for Sales Executive. Yay John!! There will be a full page ad in an upcoming issue of Marketing Magazine  featuring the winners.

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Summer Contest to Win An iPad2

While we promoted the *?#pad2 as the prize, our winner chose a Blackberry Playbook instead (no offense to the ipad).

The lucky winner was…….

Eugenia Kung | Strategy Supervisor
Starcom MediaVest Group

Congrats Eugenia & enjoy!

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STREET FRAMES – NEW!

The latest addition to the Grassroots family of products.  Over 1,000  frames situated on the exterior and interior of retail outlets, primarily variety and convenience stores.

Major Markets: Toronto, Montreal, Vancouver and Calgary.

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Raising The Roof

As part of a campaign to get people thinking about the way they treat homeless youth, these posters were placed on the ground, on steps and other places where homeless youth are often seen and ignored. This campaign was created by Leo Burnett with media planning handled by Starcom and Grassroots executing [...] Continue Reading…

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Street Fleet Expanded With Addition of Mobile Display Truck

Philips took their new products on the road, handing out free hot chocolate along the way. The campaign ran in Toronto, Montreal & Vancouver.  It was en”light”ening.

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