by Tim Shepherd
Holt Renfrew is leveraging Toronto-based Grassroots Advertising’s Window FX by installing touchscreens at its Toronto Bloor St. location as part of the high-end retailer’s new Contemporary Correspondent Search contest which runs through Aug. 4. The storefront screens invite passersby to vote for one of two fashion blogger [...] Continue Reading…
by Melita Kuburas
Strut, a new Niagara Peninsula-based wine, is giving Torontonians the red carpet experience this weekend, paparazzi and all, to raise awareness of its new collection launched this month as “the wine with legs.” A large photo wall branded with Strut logos will be placed in high traffic [...] Continue Reading…
Strut Wines will begin a street campaign in Toronto on June 18. During the campaign, a red carpet and a branded wall will be installed in areas of that city with high levels of pedestrian traffic. Passers-by will be invited to walk the red carpet and have their pictures [...] Continue Reading…
By Russ Martin
To celebrate the launch of its new game “Punchout,” Nintendo took its Wii gaming console off of the TV and onto the streets.
Wii brand ambassadors were in urban centres all last week, projecting the boxing game onto walls of buildings and offering pedestrians a chance to play [...] Continue Reading…
What’s New and Cool at Grassroots?
Introducing WINDOW FX, the latest addition to our product line.
Through the use of cutting edge technology and innovative thinking, Window FX allows you to turn any piece of empty glass into a fully interactive, multimedia showcase. Holt Renfrew used this technology to solicit votes for their Contemporary Correspondent Search.
Grassroots [...] Continue Reading…