Experiential Marketing Services Vancouver
On a clear day, Vancouver is the most beautiful city in the country – and one of our most effective out of home markets. The media landscape is not as saturated, so your campaign is sure to stand out and make a big impression. The population of the Greater Vancouver Area is 2.4 million, and it is the most densely populated city in Canada, giving it a New York style vibe but with a much smaller population.
Vancouver is the ultimate west coast city with a booming metropolitan area that is constantly ranked as one of the best places to live. With a very ethnically diverse population, this seaport city has some of the best food in the world including various Asian cuisines, Indian food, and fresh seafood, all served with a smile. The city also has a very influential art, music, and theatre scene. It’s often referred to as Hollywood North, due to its abundance of film production centres and the fact that many films and TV shows are filmed in the city daily.
Grassroots Advertising is well known for Wildposting, a low cost advertising method that provides companies with maximum exposure by placing high concentration posters in high traffic areas in your community. This is a form of outbound marketing where businesses try to reach out to consumers through traditional media platforms such as posters or signs, TV/radio advertising/newspaper or direct mail marketing, as well as in-person interaction.
Aside from the traditional Wildposting method, we offer three separate styles of marketing efforts. The “Monster” method grabs attention, because it combines ten posters to create a 72 square foot image that delivers maximum street level exposure. Do you want a monster style impact on a smaller scale? This is why we offer “Mini Monsters”, which uses four individual posters to create a larger 48×72 image. You can have these posters placed in various spots, and the final image is the same size as a transit shelter poster.
The third style, “Dominations”, combines 40 individual posters to create a single large image to deliver your message. This method is affordable and gives you the ultimate street credibility.
Street teams are another popular marketing method that provides person-to-person interaction, which can’t be beat! Grassroots Advertising provides street sampling, human billboards, and costumes, and offers on-campus and brand ambassadors who are trained to explain or demo your product.
Our talented team is pleased to offer you with a full range of marketing services to best suit your needs in the Vancouver area. Whether you just want to create a small buzz or host an upscale event, we are able to work with you in order to create magic. Indoor distribution can work well for many communities by placing brochures, flyers, postcards as well as posters in trendy retail establishments. This can provide a strong network for businesses looking for additional exposure.
Vancouver’s many arts and cultural communities might be interested in this marketing method. It’s low-key but still highly effective, and new visitors as well as regulars at these establishments might provide you with strong word of mouth recommendations.
Take a look at some recent Vancouver campaigns!
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