Who We Are: Grassroots Advertising Guerilla Marketing Products
Grassroots Advertising is in its 30th year of providing guerilla marketing services. Our primary medium – wildposting – the original outdoor medium – is literally thousands of years old. This core product remains as effective as ever – with as many as 400 locations active nationally at any given time.
In recent years Grassroots has leveraged its Guerilla Street Cred into the development of exciting new media options. These include: Projection Media, Interactive Windows, Mobile Billboards, Street Teams, Chalk Art and Stencils.
We can now provide integrated campaigns that combine various media elements to deliver the engagement, measurability and word of mouth effects that are fast becoming the new standards of a successful campaign.
A fine example of our recent work in this area was the award winning Doritos campaign which combined interactive projections with street teams and mobile technology.
“What we have to offer is an exciting fusion of traditional media and technology powerful enough to deliver a relevant message to a mass audience and personal enough that it can be activated by touch – the touch of the consumer. The end result will be a memorable and emotional experience with the product.”
Michael Gillissie, VP Sales & Operations, Grassroots Advertising
John Wanamaker once said, “half the money I spend on advertising is wasted, the problem is I don’t know which half”. A tremendous amount of money is spent on marketing which just leads to more advertising clutter. It’s a huge challenge to stand out through all the ads and stimuli consumers view on a regular basis. At Grassroots, our solution to this ongoing problem is experiential marketing campaigns. Through experiential marketing we create memorable and exciting experiences that build relationships with our community. Here are some of our top out-of-the-box campaigns. The Never ...Read More View All
Do you find games exhilarating and thrilling? If you answered yes, then Grassroots challenges you to play our new round of Spot the Difference. If you find 5 differences in three sets of wild poster images, then you will be entered in a draw to win two amazing tickets to the men’s Rogers Cup Tennis Finals. We will announce and email the winner at the end of July. As a wise individual once said, “the game of life has two participants, spectators and players. Pick One.” We hope you pick to be a player in our Spot the Difference Game! Good luck and let the games begin!Read More View All
Summer 2018 is almost here so let’s kick it off with some exciting events and amazing drinks. Grassroots’ advice for having an epic summer is to step out of your comfort zone and try new things. Try going to a new music, art or sport event. Try a new activity. Hang out with a new friend. Buy some wicked new wild posters for your company. You might be surprised at how enjoyable these different things are and you could discover something you absolutely love. Toronto is such a fun and big city with endless events. Plus, the weather has been amazing which makes outdoor events that much more e...Read More View All
Grassroots doesn’t work for us, they work with us. The flexibility and support we receive on behalf of the Hall’s varied presentations is something we’re always grateful for.
Derek, Massey Hall & Roy Thomson Hall
Grassroots has helped make our complex outdoor executions a great success through their constant communication, efficiency, and willingness to test the boundaries.
Andrew, Jungle Media
Collaborating with Grassroots is natural reflex. From ideation and implementation, to execution and reporting. They are the kind of professionals we like to partner with.
Claus, MEC Global
I love working with Grassroots not only for their innovation but because I know they care just as much about my campaigns as I do. From the initial planning through to execution, Grassroots always deliver exceptional service, making the whole campaign flow seamlessly.
Cassandra, Havas Media
Grassroots is an amazing dedicated and passionate team to work with, they always try to develop innovative and disruptive solutions for our outdoor campaigns. They also have a real sense of flexibility which enables to adapt client’s needs more specifically and ensure qualitative executions.