Who We Are: Grassroots Advertising Guerilla Marketing Products
Grassroots Advertising is in its 30th year of providing guerilla marketing services. Our primary medium – wildposting – the original outdoor medium – is literally thousands of years old. This core product remains as effective as ever – with as many as 400 locations active nationally at any given time.
In recent years Grassroots has leveraged its Guerilla Street Cred into the development of exciting new media options. These include: Projection Media, Interactive Windows, Mobile Billboards, Street Teams, Chalk Art and Stencils.
We can now provide integrated campaigns that combine various media elements to deliver the engagement, measurability and word of mouth effects that are fast becoming the new standards of a successful campaign.
A fine example of our recent work in this area was the award winning Doritos campaign which combined interactive projections with street teams and mobile technology.
“What we have to offer is an exciting fusion of traditional media and technology powerful enough to deliver a relevant message to a mass audience and personal enough that it can be activated by touch – the touch of the consumer. The end result will be a memorable and emotional experience with the product.”
Michael Gillissie, VP Sales & Operations, Grassroots Advertising
The holidays are fast approaching and there are so many heartwarming Toronto activities that will lift your Christmas spirits. We are constantly running client campaigns for exciting events and fortunately we know of many wonderful seasonal activities coming up. Wizard of Oz Christmas Show If you’re in the mood for lots of laughter and fun, then check out the Wizard of Oz Christmas Show. Ross Petty Productions is performing this musical until January 5th at Elgin Theatre. Ross Petty has been putting on shows for 23 years so he’s become a pro at ensuring his audience is entertained. The...Read More View All
A huge problem with many advertising mediums is that they can easily be tuned out or turned off. So much time and effort can go into creating an exceptional campaign that doesn’t even end up reaching your target market. Another issue is that advertising costs money so its essential to spend your finances on methods that actually work and produce the best results. A major advantage of out of home advertising is that it cannot be turned off and it can directly reach individuals. Here are 3 extraordinary out of home advertising methods that will make your message stand out while creating p...Read More View All
Designing a wild poster for the first time can be a very nerve-racking and puzzling experience. It may seem like there is an endless number of design principles that you have to perfect before even getting started. However, design is all about learning and discovering your unique style. Design principles and right practices continue to transform each year. That’s why its important to just begin designing and you’ll learn the rest along the way. You may even be the one who transforms the current design principles. To help you begin designing right away, here are 4 crucial tips. All you n...Read More View All
Grassroots doesn’t work for us, they work with us. The flexibility and support we receive on behalf of the Hall’s varied presentations is something we’re always grateful for.
Derek, Massey Hall & Roy Thomson Hall
Grassroots has helped make our complex outdoor executions a great success through their constant communication, efficiency, and willingness to test the boundaries.
Andrew, Jungle Media
Collaborating with Grassroots is natural reflex. From ideation and implementation, to execution and reporting. They are the kind of professionals we like to partner with.
Claus, MEC Global
I love working with Grassroots not only for their innovation but because I know they care just as much about my campaigns as I do. From the initial planning through to execution, Grassroots always deliver exceptional service, making the whole campaign flow seamlessly.
Cassandra, Havas Media
Grassroots is an amazing dedicated and passionate team to work with, they always try to develop innovative and disruptive solutions for our outdoor campaigns. They also have a real sense of flexibility which enables to adapt client’s needs more specifically and ensure qualitative executions.