Who We Are: Grassroots Advertising Guerilla Marketing Products
Grassroots Advertising is in its 30th year of providing guerilla marketing services. Our primary medium – wildposting – the original outdoor medium – is literally thousands of years old. This core product remains as effective as ever – with as many as 400 locations active nationally at any given time.
In recent years Grassroots has leveraged its Guerilla Street Cred into the development of exciting new media options. These include: Projection Media, Interactive Windows, Mobile Billboards, Street Teams, Chalk Art and Stencils.
We can now provide integrated campaigns that combine various media elements to deliver the engagement, measurability and word of mouth effects that are fast becoming the new standards of a successful campaign.
A fine example of our recent work in this area was the award winning Doritos campaign which combined interactive projections with street teams and mobile technology.
“What we have to offer is an exciting fusion of traditional media and technology powerful enough to deliver a relevant message to a mass audience and personal enough that it can be activated by touch – the touch of the consumer. The end result will be a memorable and emotional experience with the product.”
Michael Gillissie, VP Sales & Operations, Grassroots Advertising
Congrats to all the winners of The ADCC's Directions 2017! We did a bit of a round up since we were lucky to feature a number of these campaigns on our boards this past year. So without further ado, here are a few of the Advertising & Design Club of Canada's picks for best campaigns of 2017. For the full list, check out the archive on their website: Directions 2017. Summerworks 2016 Posters (Monnet Design) The Summerworks Festival Posters are always geometric, colourful and fun. This year was no exception. Inside Out Film Festival 2017 (Monnet Design) Ditto f...Read More View All
At the end of every year, the Grassroots staff rounds up our favourite campaign or creative. It's tough to choose between all the colourful posters that roll through our warehouse, but here are our "best of" 2017... Foo Fighters "Concrete & Gold" mural: It looks great, it's in a fantastic location, and it's a new and exciting service for us. – Jeffery, National Account Executive, Arts & Culture TOPMAN Mini Monsters in New York & LA: It looked great on the street - the colours really popped, and people like looking at people. - Mike, General Sales Manager W...Read More View All
One perk of working at the Grassroots office, it's easy to keep up to date on the fun events happening in Toronto (where our head office is located). The influx of Music Festival & Beer posters that come through our doors keep us current! Here's a look back at the highlights of our summer so far, a tale told through posters: Luminato 2017 We projected Luminato's creative throughout the downtown core, letting passersby know that the festival was back on at David Pecaut Square this year! Georgia O'Keeffe at the Art Gallery of Ontario If you had the chance to see this ...Read More View All
Grassroots doesn’t work for us, they work with us. The flexibility and support we receive on behalf of the Hall’s varied presentations is something we’re always grateful for.
Derek, Massey Hall & Roy Thomson Hall
Grassroots has helped make our complex outdoor executions a great success through their constant communication, efficiency, and willingness to test the boundaries.
Andrew, Jungle Media
Collaborating with Grassroots is natural reflex. From ideation and implementation, to execution and reporting. They are the kind of professionals we like to partner with.
Claus, MEC Global
I love working with Grassroots not only for their innovation but because I know they care just as much about my campaigns as I do. From the initial planning through to execution, Grassroots always deliver exceptional service, making the whole campaign flow seamlessly.
Cassandra, Havas Media
Grassroots is an amazing dedicated and passionate team to work with, they always try to develop innovative and disruptive solutions for our outdoor campaigns. They also have a real sense of flexibility which enables to adapt client’s needs more specifically and ensure qualitative executions.