When it comes to launching a marketing campaign, the goal should always be to go viral, since accomplishing this feat means massive exposure, increased brand awareness, and more sales of your products or services. In this digital age, going viral is a term that refers to marketing or advertising that attracts such immense interest and attention that other people share it, copy it, and disseminate it across various social networking…

Traditional billboards can be an effective marketing medium – however, for many businesses, non-traditional billboards are a more engaging, cost-effective option. Some of the most popular non-traditional billboards include: Backpack billboards Mobile billboard vehicles Human billboard advertising Companies that have limited marketing dollars at their disposal could get better results using different routes than traditional billboards. As well, medium-large companies can benefit from non-traditional billboards to engage consumers in a…

If you’re looking for a way to promote your business, don’t forget that some of the more traditional advertising methods can help you to effectively promote your brand, attract customers and drive sales. Yes, the digital age has definitely opened up lots of opportunities through popular online platforms like Google and Facebook, but don’t thumb your nose at tried and true techniques, including billboards. The benefit of catching passersby and…

Marketing your products and services is a fundamental component of success for any business. But many business owners still overlook the things that can help them achieve higher conversion rates with prospective customers. Understanding the importance of a value proposition and speaking directly to the needs of your current and future customers are the first steps in creating a consistent source of new business. The following will help you successfully…