A flash mob is a large group of people who suddenly appear in a public place, such as a mall, to perform a dance or other type of activity before quickly dispersing. They catch passersby off guard, and can be used as a form of artistic expression, satire, or simply to entertain. Their popularity began to rise via YouTube in 2009, but they still occur quite frequently. The successful ones…

A tagline or slogan is a form of advertising that conveys the brand’s message in only a sentence or two. It is essentially a catchphrase used in a way to identify a company or product. In this way, they are effective because they attract attention and are easy to remember. Although they are short, a tagline must meet a lot of requirements in order to be successful: it should be…

An effective advertising campaign takes thoughtful planning and execution. The average person sees thousands of advertisements daily, so it is important to stand out from the crowded playing field, especially when using Wildposting® and guerilla marketing. Have your message heard clearly through strong, yet simple, messaging. Set a goal for your campaign and then check off the below list of necessities to make the most of your budgetary dollars: Determine…

Spring is a season for renewal. Flowers are blooming and birds are chirping. There is a certain hopefulness that comes with this fairweather season, making it a perfect time to connect with your audience through targeted marketing. People like to shed the weight of winter come spring, as well as focus more on being outdoors, and these are things you can leverage in your campaigns in order to connect with…