There are a number of things that go into successful or inspiring ad campaigns: Did they contribute to the growth of the brand? Were they remembered through the years? Did they touch on universal truths? Ad agencies and independent companies trying to brand their businesses have faced the challenges that come along with these questions for decades, but that doesn’t mean it has to be a daunting task. To better…

Planning on including your favourite colour in your advertising campaign? Whatever colour it is, it should never be the key criteria for choosing your campaign graphics. Merchandisers pay graphics gurus and psychologists millions to find the ideal colour for their product or packaging that will draw out certain emotional responses from shoppers. Similarly, branding and advertising agencies brainstorm on their choice of colours when designing a brand promotion programme or…

It seems like the opportunities for digital advertising are endless these days, and the competition can be stiff. Many companies are now getting more creative and putting non-traditional, non-digital advertising methods to use. Creating advertisements that are unique, and stand out, are a great way to gain new customers and continue to build your business. Chalk art is a great way to catch the eye of passersby. Street art has…