The ways in which today’s businesses gain more visibility and new customers continues to evolve. Technology has transformed the way customers interact with your products and services, and businesses who leverage the tools available are most likely to succeed in the long run. Guerilla marketing tactics are an effective way to grow your business with minimal cost, and understanding how guerilla advertising can transform your business will give you a…

One of the biggest challenges faced by young companies in growing and marketing their businesses is the lack of capital to experiment with different strategies – outdoor advertising, native ads, or content marketing. Established companies typically allocate one to 10 percent of their sales revenue to marketing, while companies that have been in operation for one to five years allocate 12 to 20 percent of their projected revenue for the…

Also referred to as poster sniping or fly posting, Wildposting® is now defined as the placement of posters on the outdoor urban landscape. It has become commonplace to see posters on construction sites, city poles, street benches, on campus, inside cafes, on retail shop windows, public bulletin boards, and other visible outdoor street locations/positions. This type of guerrilla marketing has become quite popular among a range of brands, including giants…