Creative Business Cards

In an ever-increasing marketplace, it can be tough to make your business stand out. Web and television advertising will surely always be around, but people get so bombarded with ads on the internet and on TV, they tend to tune these out. Unconventional marketing and advertising is becoming increasingly popular, and is an effective and creative way to make your business stand out. There are many ways you can think outside the box when it comes to non-traditional advertising. These offline strategies will catch the eye of potential clients, and put a fresh spin on your approach. Getting Creative With…

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How Guerrilla Ads Can Change Your Business
4 Jan 2016
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How Guerrilla Advertising Can Transform Your Business

The ways in which today’s businesses gain more visibility and new customers continues to evolve. Technology has transformed the way customers interact with your products and services, and businesses who leverage the tools available are most likely to succeed in the long run. Guerilla marketing tactics are an effective way to grow your business with minimal cost, and understanding how guerilla advertising can transform your business will give you a…

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Marketing Budgets
31 Dec 2015
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5 Things To Include In A Marketing Budget For Startups

One of the biggest challenges faced by young companies in growing and marketing their businesses is the lack of capital to experiment with different strategies – outdoor advertising, native ads, or content marketing. Established companies typically allocate one to 10 percent of their sales revenue to marketing, while companies that have been in operation for one to five years allocate 12 to 20 percent of their projected revenue for the…

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18 Dec 2015
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Awesome Examples Of Chalk Illusion

Chalk illusions, also known as pavement art, are created using a projection called anamorphosis. The illusions are drawn in a distorted way that seems normal when viewed from the right angle. How it is created This style of art is produced by capturing a photograph of a setting or object at a sharp angle, placing a grid over the photo, placing another elongated grid on the footpath based on a particular perspective, and reproducing the exact contents of one into the other – one section at a time. The reason this works extraordinarily well for advertising purposes is because you’re giving your audience something interesting and entertaining. They’re seeing first and foremost a piece of art, not a company who is trying to sell its service or product. This delayed realization that the pieces are actually ads helps gain and hold attention, and makes it more likely that the viewer will share the image socially. This gets your message not…

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Wild Posting Campaign
11 Dec 2015
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How To Take Your Wildposting® Campaign To The Next Level

Also referred to as poster sniping or fly posting, Wildposting® is now defined as the placement of posters on the outdoor urban landscape. It has become commonplace to see posters on construction sites, city poles, street benches, on campus, inside cafes, on retail shop windows, public bulletin boards, and other visible outdoor street locations/positions. This type of guerrilla marketing has become quite popular among a range of brands, including giants…

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