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Nov 2015

Outside promotional displays have quickly become background noise within our daily commute to work. They’re now a seamless part of our environment which are rarely noticed or commented upon. And so it’s now the role of advertisers to improve the impact these displays have within the general population. Many are now harnessing interactive billboards to engage their target demographic and to create interest in their brand within the industry. In this post, we’ll look at interactive billboards and their many benefits. An interactive billboard is a promotion that requires active participation on behalf of the audience. It’s an advertisement that…

4 Out Of The Box Places To Advertise
Effective brand promotion requires creative thinking. It requires the brand’s marketing team to devise new and different ways to engage potential audiences within their target demographic. Our team has many years’ experience devising creative promotional campaigns, and within this post, we’ll look at four out of the box places to advertise products. In Bathroom Stalls It’s an area in which we often spend a significant amount of time when out…

What Are The Benefits To Outdoor Advertising?
Outdoor advertising has become a part of everyday life. It’s an element consumers expect to see as they walk to the store or drive to their friend’s house. They know at some point they’ll come across an advertisement within their local landscape. But what are the benefits for businesses in the outdoor advertising process? In this article we’ll answer this question and provide our insights on the advantages outdoor advertising…
Grassroots Advertising’s Supergirl Projection!
Move over Bat Signal – the Supergirl projection is here! This past week, the Grassroots team was all over downtown Toronto to promote Shaw Television’s new show, Supergirl. Shots of Supergirl flying through the air were projected onto building exteriors, creating an effective teaser for the new show (which airs Mondays at 8 pm). Mobile Projections is an exciting new offering from Grassroots. Combining Projections with mobility to engage consumers in a new way, this medium is perfect to leave people in wonderment while literally driving your message to them. Check out some footage below.

6 Steps To Launching A Successful Advertising Campaign
Launching your own advertising campaign is a process that requires thorough planning. Coming up with a strategic, and ultimately attractive, marketing plan is necessary to finding good ROI for both your time on the project and the ad spend itself. Identifying your goals and acknowledging your competitors should all be a part of the planning process. It is also wise to consider what methods of advertising are best suitable for…
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