28
Aug 2015
Street level advertisement is an extremely effective way to showcase your brand. As potential customers and clients walk down the busy streets of a metropolis or more dense areas of town, it’s likely that they’ll notice several forms of advertisement. Bus stops, standalone ads, and other eye-level advertisements will exist along the sidewalk, but all of those exciting visuals all seem to say the same thing for your company’s ads: competition. With street level ads becoming more and more popular, how can you make yours stand out? For a little outside-the-box inspiration, we’re taking a look at some of the most creative ads that have been spotted all around the world! Amnesty International in Poland- A painting was made to look like a sewer drain with a person in it, bringing attention to the need for stronger human rights considerations for homeless people in the area. Water is Life in Netherlands- An entire stretch spanning several miles was painted light blue to remind people that water was once covering the road. McDonalds Fries in Switzerland- One of the more creative ways to utilize crosswalk street signage, McDonalds turned an entire section of the pavement into an eye-catching advertisement for their famous side. Golden Lion, Dumb Ways to Die in Australia- Print posters with dumb ways to die on them (such as a skeleton holding a fork in the toaster) were plastered throughout the country as a way to encourage teaching safety. Fed Ex and Kinko in NYC- A standalone highlighter and white out stick were displayed prominently in downtown NYC to announce their merging. Vijay Sales- Barbecue utensils were are set upon the sewer grates to promote a local BBQ company. Canon, France- Parking posts were turned into Canon lenses, creating the illusion of cameras being dispersed across the French…

6 Necessities to a Successful Ad Campaign
To create a successful ad campaign, businesses have to be strategic and careful in their planning. Depending on your chosen medium, campaigns can be costly, with dozens of man hours going into even the simplest efforts. That being said, nothing can bring in more business than a winning campaign, especially if you can make it go viral. A lot of things have to be addressed in the opening stages of…

9 Most Viral Advertisement Campaigns
Marketing campaigns are undoubtedly the best ways to draw in new business. As long as you have a great pitch, quality video, and a clear message, you can create a viral advertisement that could be seen by thousands, possibly millions, of potential customers. But what actually makes an ad go viral? Obviously all ads are created with the intention of generating attention, but only a few have the ability to…

5 Advantages to Wildposting®
Wildposting® is a form of advertising that has been increasingly gaining attention over the last half-decade and while you may not know it, chances are you’ve been exposed to it in downtown areas or entertainment districts around your town. So what is it? Wildposting® is what they call many of the same, or similar, posters put together as a collage on a street – level wall or building. Usually these…

Staff Picks 2014
As 2014 comes to a close, the Grassroots staff explain our favourite campaigns this year: Heineken Display Truck Bright lights, loud music, dancers and beer, what’s not to like? – Lynne Brady, Business Manager Bacardi Untameable Monster Wildposting® campaign combined with a special projection production that brought an existing Bacardi billboard to life. – Kelly Smith, Operations Manager Bacardi Untameable – Projections We turned a regular billboard into an…
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