Did you know April is Limb Loss Awareness Month? Grassroots Advertising is happy to help Ottobock Canada spread the word! Chalkmaster Dave and Chalk Chick begin their masterpiece. On April 4th, our friend Chalkmaster Dave spent hours on his masterpiece, chatting up passersby and helping to spread awareness. Each prosthetic limb took an hour to draw, but the end result was well worth it! [caption id=”attachment_1128″…

Doug & Serge of Toronto has begun a pro bono holiday season campaign in support of theDaily Bread Food Bank, also based in Toronto. The campaign, called “#Share2Feed,” makes use of street posters, washroom posters and other materials around the city. The creative encourages consumers to take photographs of the posters or of a meal and post them online via social media sites Instagram or Twitter. For each photograph posted…

As part of a campaign to get people thinking about the way they treat homeless youth, these posters were placed on the ground, on steps and other places where homeless youth are often seen and ignored. This campaign was created by Leo Burnett with media planning handled by Starcom and Grassroots executing the placement of the posters.

Philips took their new products on the road, handing out free hot chocolate along the way. The campaign ran in Toronto, Montreal & Vancouver. It was en”light”ening.