Strut wine

Strut, a new Niagara Peninsula-based wine, is giving Torontonians the red carpet experience this weekend, paparazzi and all, to raise awareness of its new collection launched this month as “the wine with legs.” A large photo wall branded with Strut logos will be placed in high traffic locations in Toronto (club district, Church Street) while ambassadors posing as paparazzi will encourage pedestrians to have their picture taken. Participants can go to the Strut Facebook site, linked on StrutWines.com, to download their photo. “The execution is the perfect marriage of being on-strategy, on-budget,” says Casey Howe, marketing manager at Vincor Canada.…

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