Move over Bat Signal – the Supergirl projection is here! This past week, the Grassroots team was all over downtown Toronto to promote Shaw Television’s new show, Supergirl. Shots of Supergirl flying through the air were projected onto building exteriors, creating an effective teaser for the new show (which airs Mondays at 8 pm). Mobile Projections is an exciting new offering from Grassroots. Combining Projections with mobility to engage consumers in a new way, this medium is perfect to leave people in wonderment while literally driving your message to them. Check out some footage below.

Read More
0 Comments
How To Launch An Ad Campaign1
23 Oct 2015
Posted By

6 Steps To Launching A Successful Advertising Campaign

Launching your own advertising campaign is a process that requires thorough planning. Coming up with a strategic, and ultimately attractive, marketing plan is necessary to finding good ROI for both your time on the project and the ad spend itself. Identifying your goals and acknowledging your competitors should all be a part of the planning process. It is also wise to consider what methods of advertising are best suitable for…

Read More
0 Comments
IMG 6091
20 Oct 2015
Posted By

Grassroots Wins Big at AdClub’s OOH Showdown!

On October 8th, the Grassroots staff attended the AdClub’s Out of Home Showdown at Arcadian Court. Put your hands up for our Office Manager, Lynne Brady (who is a member of the AdClub OOH Day committee) for throwing such a fabulous event! Grassroots Advertising entered 4 campaigns to the 6 categories, and took home a total of 3 trophies – 2 for campaigns, and 1 for our boy John who…

Read More
0 Comments
Marketing Ideas
16 Oct 2015
Posted By

Out-Of-The-Box Marketing Ideas For 2016

While we still have a little time left in 2015, the Grassroots team is already looking towards the New Year for inspiration and new promotional ideas. Marketing is a worldwide form of exposing a brand. It is important that these strategies and campaigns are done in a manner that will make an impression on the viewer! No company wants to spend billable hours on a campaign that doesn’t provide a…

Read More
0 Comments
Wildposting
9 Oct 2015
Posted By

Cost Effective Guerilla Strategies

Guerrilla marketing strategies begin as innovative concepts that are executed to help a brand gain attention through unconventional advertisement campaigns. These hard-to-miss marketing schemes prevent businesses from spending more than they can afford on brand promotion while still making a large impression. In fact, guerilla strategies not only save a company from financial despair, but they have the potential of drawing in a worldwide audience online. Perhaps the nonconformist approach…

Read More
0 Comments
Subscribe to RSS Feeds