27
Oct 2015
Move over Bat Signal – the Supergirl projection is here! This past week, the Grassroots team was all over downtown Toronto to promote Shaw Television’s new show, Supergirl. Shots of Supergirl flying through the air were projected onto building exteriors, creating an effective teaser for the new show (which airs Mondays at 8 pm). Mobile Projections is an exciting new offering from Grassroots. Combining Projections with mobility to engage consumers in a new way, this medium is perfect to leave people in wonderment while literally driving your message to them. Check out some footage below.

6 Steps To Launching A Successful Advertising Campaign
Launching your own advertising campaign is a process that requires thorough planning. Coming up with a strategic, and ultimately attractive, marketing plan is necessary to finding good ROI for both your time on the project and the ad spend itself. Identifying your goals and acknowledging your competitors should all be a part of the planning process. It is also wise to consider what methods of advertising are best suitable for…

Out-Of-The-Box Marketing Ideas For 2016
While we still have a little time left in 2015, the Grassroots team is already looking towards the New Year for inspiration and new promotional ideas. Marketing is a worldwide form of exposing a brand. It is important that these strategies and campaigns are done in a manner that will make an impression on the viewer! No company wants to spend billable hours on a campaign that doesn’t provide a…

Cost Effective Guerilla Strategies
Guerrilla marketing strategies begin as innovative concepts that are executed to help a brand gain attention through unconventional advertisement campaigns. These hard-to-miss marketing schemes prevent businesses from spending more than they can afford on brand promotion while still making a large impression. In fact, guerilla strategies not only save a company from financial despair, but they have the potential of drawing in a worldwide audience online. Perhaps the nonconformist approach…

4 Advantages To Mobile Billboard Advertising
Mobile billboard advertising is usually placed on the side of a truck or bus. The idea behind it is to advertise to all of those that may pass the vehicle. This is different than standstill billboard advertising and can be quite effective. There are many reasons why businesses decide to purchase mobile advertising, and the pros can highly outweigh the cons. Mobile billboard advertising is less costly than running commercials…
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