Marketing Budgets

One of the biggest challenges faced by young companies in growing and marketing their businesses is the lack of capital to experiment with different strategies – outdoor advertising, native ads, or content marketing. Established companies typically allocate one to 10 percent of their sales revenue to marketing, while companies that have been in operation for one to five years allocate 12 to 20 percent of their projected revenue for the year or gross revenue to marketing. Startups, on the other hand, need to spend much more because they have to create buzz, capture their market share, and establish industry connections.…

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18 Dec 2015
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Awesome Examples Of Chalk Illusion

Chalk illusions, also known as pavement art, are created using a projection called anamorphosis. The illusions are drawn in a distorted way that seems normal when viewed from the right angle. How it is created This style of art is produced by capturing a photograph of a setting or object at a sharp angle, placing a grid over the photo, placing another elongated grid on the footpath based on a particular perspective, and reproducing the exact contents of one into the other – one section at a time. The reason this works extraordinarily well for advertising purposes is because you’re giving your audience something interesting and entertaining. They’re seeing first and foremost a piece of art, not a company who is trying to sell its service or product. This delayed realization that the pieces are actually ads helps gain and hold attention, and makes it more likely that the viewer will share the image socially. This gets your message not…

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Wild Posting Campaign
11 Dec 2015
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How To Take Your Wild Posting Campaign To The Next Level

Also referred to as poster sniping or fly posting, wild posting is now defined as the placement of posters on the outdoor urban landscape. It has become commonplace to see posters on construction sites, city poles, street benches, on campus, inside cafes, on retail shop windows, public bulletin boards, and other visible outdoor street locations/positions. This type of guerrilla marketing has become quite popular among a range of brands, including…

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Outdoor Ads
4 Dec 2015
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5 Tips For Successful Outdoor Ads

When it comes to outdoor advertising, there are a number of solutions to choose from, all of which offer their own distinct effect: walls, billboards, street furniture, mobile billboards, digital, outdoor projections, street frames, and many more. The impact of any form of outdoor advertising is massive, but it is also quite challenging, considering that you only have a few seconds to relay a short, meaningful message into the consciousness…

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