Marketing Budgets

One of the biggest challenges faced by young companies in growing and marketing their businesses is the lack of capital to experiment with different strategies – outdoor advertising, native ads, or content marketing. Established companies typically allocate one to 10 percent of their sales revenue to marketing, while companies that have been in operation for one to five years allocate 12 to 20 percent of their projected revenue for the year or gross revenue to marketing. Startups, on the other hand, need to spend much more because they have to create buzz, capture their market share, and establish industry connections.…

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Branding Your Business
28 Dec 2015
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5 Ways To Brand Your Small Business

From letterheads to business cards to outdoor signs, branding is the first impression the public gets of your business. Your brand essence entails much more than your logo and slogan; it is the entire sum of what your business does, your core competence, and the experience your clients have with you. It is what determines whether your customers will become loyal and refer you to others, or forget about you.…

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Experiential Marketing
25 Dec 2015
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5 Reasons To Invest In Experiential Marketing

Loosely described as messaging you can view, feel, or touch in a physical space, experiential marketing has been on the rise in recent years. According to a study by Event Track – an Event Marketing Institute – large companies have been dedicating a larger percentage of their marketing budgets to experiential marketing year after year: 3.8 % in 2012; 4.7% in 2013; and 9.8% in 2014. Marketers in every industry,…

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Marketing Startup
21 Dec 2015
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5 Techniques To Market A Startup

When it comes to business, there is no such thing as an overnight success. Even those success stories that seem to have gained a lot of traction in an instant are often the result of years of hard work behind the scenes. In other words, startup marketing is a unique challenge primarily because of the limited resources: talent, time, or money. Actually, most of the startups that fail within their…

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18 Dec 2015
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Awesome Examples Of Chalk Illusion

Chalk illusions, also known as pavement art, are created using a projection called anamorphosis. The illusions are drawn in a distorted way that seems normal when viewed from the right angle. How it is created This style of art is produced by capturing a photograph of a setting or object at a sharp angle, placing a grid over the photo, placing another elongated grid on the footpath based on a particular perspective, and reproducing the exact contents of one into the other – one section at a time. The reason this works extraordinarily well for advertising purposes is because you’re giving your audience something interesting and entertaining. They’re seeing first and foremost a piece of art, not a company who is trying to sell its service or product. This delayed realization that the pieces are actually ads helps gain and hold attention, and makes it more likely that the viewer will share the image socially. This gets your message not…

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