Creative Ads

Any great marketer will tell you that your ad is also your content. When you have a good and effective ad, it can be as meaningful as the content it is placed next to. Consider the following example: In 1996, Apple lost one billion dollars and was on the brink of bankruptcy. In 1997, the company placed an ad for its “Think Different” campaign that marked the beginning of its Renaissance. Apple is now worth more than $700 billion. This does not necessarily mean that the ad campaign is what sparked the turnaround, but you can’t deny that it helped…

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Wild Posting Campaign
11 Dec 2015
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How To Take Your Wild Posting Campaign To The Next Level

Also referred to as poster sniping or fly posting, wild posting is now defined as the placement of posters on the outdoor urban landscape. It has become commonplace to see posters on construction sites, city poles, street benches, on campus, inside cafes, on retail shop windows, public bulletin boards, and other visible outdoor street locations/positions. This type of guerrilla marketing has become quite popular among a range of brands, including…

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Outdoor Ads
4 Dec 2015
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5 Tips For Successful Outdoor Ads

When it comes to outdoor advertising, there are a number of solutions to choose from, all of which offer their own distinct effect: walls, billboards, street furniture, mobile billboards, digital, outdoor projections, street frames, and many more. The impact of any form of outdoor advertising is massive, but it is also quite challenging, considering that you only have a few seconds to relay a short, meaningful message into the consciousness…

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