Billboards & Outdoor Posters are the most common form of outdoor advertising, yet they only have six to seven seconds to capture the attention of drivers and pedestrians. This is why it’s imperative that a billboard is catchy in order to ensure that the advertising potential is maximized. Creating an engaging ad has a lot to do with making it innovative or creative, so we’re taking a look at some tips and tricks to ensure you’ll gain attention with your Outdoor Ad. Make them Interactive. Getting viewers interacting with the ad in some way is an easy way to make…