An effective advertising campaign takes thoughtful planning and execution. The average person sees thousands of advertisements daily, so it is important to stand out from the crowded playing field, especially when using Wildposting® and guerilla marketing. Have your message heard clearly through strong, yet simple, messaging. Set a goal for your campaign and then check off the below list of necessities to make the most of your budgetary dollars: Determine Your Audience Knowing your audience is essential. Who are they? Where do they live? What do they like to do for fun? What are their dislikes? You need to understand…