Marketing your products and services is a fundamental component of success for any business. But many business owners still overlook the things that can help them achieve higher conversion rates with prospective customers. Understanding the importance of a value proposition and speaking directly to the needs of your current and future customers are the first steps in creating a consistent source of new business. The following will help you successfully market yourself to potential customers and create lasting relationships that support the long-term growth of your business. Know Your Value Why are your products or services worth purchasing? What makes…