4 benefits of advertising during tough times

As Bruce Barton says, “In good times people want to advertise, in bad times, they have to.” During difficult economic times, it can be extremely tempting to cutback or completely eliminate advertising. Sales are decreasing which results in a profit loss and cutting your advertising budget seems to be the only solution. However, advertising can still help increase sales during and even after tough times. Cutting back on advertising may create a short-term cash flow increase but it can also create a long-term brand struggle. Here are 4 reasons why it’s still beneficial to advertise during tough times. History  Firstly,…

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5 tips for choosing advertisement colors
5 Mar 2020
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5 Tips for Choosing Advertisement Colors

Colors add style, energy, and pizzazz to advertisements. Colors influence whether an advertisement is perceived, the emotions people experience, and the level of engagement. However, not all colors look appealing together. The colors you choose can either enhance your advertisement or take away from it. Thus, thought and time should be put into choosing colors that deliver your message in a pleasant and attention-grabbing way. Here are our tips for…

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