As Bruce Barton says, “In good times people want to advertise, in bad times, they have to.” During difficult economic times, it can be extremely tempting to cutback or completely eliminate advertising. Sales are decreasing which results in a profit loss and cutting your advertising budget seems to be the only solution. However, advertising can still help increase sales during and even after tough times. Cutting back on advertising may create a short-term cash flow increase but it can also create a long-term brand struggle. Here are 4 reasons why it’s still beneficial to advertise during tough times. History  Firstly,…