Guerilla Advertising usually goes extraordinarily well but there have been some campaigns that have gone terribly wrong.  Thus, its crucial to understand and evaluate all aspects of Guerilla Advertising to prevent distress and disaster. Looking at the positive and negative features of Guerilla Marketing helps add insight into whether this medium is suitable for you. When making any decision, its essential to look at the pros and cons. This will help you anticipate risk, set realistic goals and dodge disappointment. What is Guerilla Advertising? Guerilla Advertising promotes brands through surprise interactions while obtaining maximum exposure and engagement. It can be…