8 reasons why you should use guerilla marketing

Guerilla marketing is out-of-the-box, exciting and memorable. Even the history of the word guerilla marketing is unique. It got its term from guerilla warfare which is a type of irregular warfare that uses small tactical strategies that have elements of surprise such as ambushes. Guerilla marketing was inspired by this term since it uses similar tactics but in the marketing world. Here are 8 reasons why you should launch a guerilla marketing campaign… Generates Word of Mouth Marketing    People love talking about things that are out of the ordinary and a guerilla marketing campaign is far from ordinary. Guerilla…

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14 things to do in Toronto this summer 2019
10 Jul 2019
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14 Things to do in Toronto this Summer 2019

Want to make the most out of summer 2019? If your answer is yes, then you’re in luck. Fortunately, several clients have been running event campaigns, so we know of many exciting activities to partake in this summer. Fringe Festival The Toronto Fringe Festival is Ontario’s largest theatre festival that has over 150 productions at more than 30 venues. You can experience a variety of music, art, comedy and/ or…

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Mobile Billboard Advertising Banner
4 Jul 2019
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Top 5 Advantages of Mobile Billboard Advertising

Before launching a campaign, it is essential to identify your objectives and to choose an advertising medium that can meet those objectives. If your goals include high exposure, high return on investment and reaching multiple target markets then mobile billboard advertising is the medium to use. Here are the top advantages of mobile billboard advertising. Target Specific Markets  With mobile billboard trucks, you have the complete freedom to decide where…

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30 attention grabbing color combinations
2 May 2019
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30 Attention-Grabbing Color Combinations

Choosing colors for a design is an essential process but it can also be a very challenging process. Firstly, you need to consider the feelings and thoughts people associate with different colors since color plays a crucial role in how a design is perceived. Then you must decide on which colors look pleasing together. Plus, there are so many hues available which makes picking colors that much harder. To help…

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Staff Picks 2018
21 Mar 2019
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Staff Picks 2018!

Every year, the Grassroots staff does a round-up of our favorite campaigns from the previous year. 2018 was a very busy and successful year that was full of amazing clients and creative campaigns.  Here are our favorite campaigns of 2018… G-Adventures Mural I loved how the mural had a very positive message and an interactive element. Mike, VP of Sales and Operations FILA Europe Campaign Grassroots enters the European market…

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