FILA Campaigns

Grassroots is committed to creating everyone’s dream campaigns in their dream locations. We recently worked with FILA North America to endorse three FILA campaigns in Europe and United States. We provided wildposting services for FILA in NYC, Atlanta, Berlin, Paris, Amsterdam and London.  In NYC, the Bandier campaign was conducted which represents FILA’s limited-edition clothing line tailored towards females. FILA and ALIFE collaborated to create a new street-style unisex shoe called Disruptor 2 which was endorsed on posters in Atlanta. The FILA ALIFE shoe campaign was also promoted throughout Berlin, Amsterdam, Paris and London. We are thrilled to have successfully…

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Ad Campaigns
4 Apr 2016
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5 Successful Ad Campaigns

There are a number of things that go into successful or inspiring ad campaigns: Did they contribute to the growth of the brand? Were they remembered through the years? Did they touch on universal truths? Ad agencies and independent companies trying to brand their businesses have faced the challenges that come along with these questions for decades, but that doesn’t mean it has to be a daunting task. To better…

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Ad Campaign
30 Nov 2015
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Tips For Making Your Ad Campaign A Success

The success of an advertising campaign can be judged using the following metric: what was its impact on the growth of the brand? And which immutable, universal truth did the campaign manage to convey or have us acknowledge that made a lasting impact? Very few advertising campaigns manage to do this, but the ones that do, tend to achieve immortality. Here are five of the most successful advertising campaigns in…

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