3 REASONS TO UTILIZE INDOOR ADVERTISING

At Grassroots, we define indoor advertisements as posters, postcards, flyers or brochures that are placed in various venues. Indoor advertising is extremely well suited for art shows, concerts and/or events but any brand can benefit from it. Here are 3 amazing advantages of indoor advertising… Targeted Advertising With indoor advertising, you can select the areas to focus on based on the stores, restaurants and/or bars your target market visits. Indoor advertisements can be placed in waiting areas which makes it more likely for people to observe them. For example, indoor ads could be hung by store checkouts, bathroom sinks and/or…

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Designing An Ad Campaign
30 May 2016
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How To Design An Advertising Campaign

An effective advertising campaign takes thoughtful planning and execution. The average person sees thousands of advertisements daily, so it is important to stand out from the crowded playing field, especially when using wild posters and guerilla marketing. Have your message heard clearly through strong, yet simple, messaging. Set a goal for your campaign and then check off the below list of necessities to make the most of your budgetary dollars:…

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Colours To Avoid
2 Mar 2016
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5 Colours To Avoid In Your Advertising Campaign

Planning on including your favourite colour in your advertising campaign? Whatever colour it is, it should never be the key criteria for choosing your campaign graphics. Merchandisers pay graphics gurus and psychologists millions to find the ideal colour for their product or packaging that will draw out certain emotional responses from shoppers. Similarly, branding and advertising agencies brainstorm on their choice of colours when designing a brand promotion programme or…

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