10 exceptional chalk art campaigns

As the name suggests, Chalk Art is when art is depicted on pavement using chalk as the drawing tool. At Grassroots, we use chalk art to represent brands, events, causes and/or talents. Chalk Art is an impactful marketing medium since it captivates audiences, elicits emotions and builds memories. It is pleasing to look at and entertaining to talk about. It is also shared with the community and enhances the neighborhood environment. Chalk Art can reach an even greater audience by utilizing hashtags and incorporating photo opportunities. Below are 10 spectacular Chalk Art campaigns we have launched. Alexander Keith’s Brewery Chalk…

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Chalk art - Sephora - Kat Von D - Toronto
25 Feb 2016
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How Chalk Art Benefits Your Business

It seems like the opportunities for digital advertising are endless these days, and the competition can be stiff. Many companies are now getting more creative and putting non-traditional, non-digital advertising methods to use. Creating advertisements that are unique, and stand out, are a great way to gain new customers and continue to build your business. Chalk art is a great way to catch the eye of passersby. Street art has…

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