Inspiring Chalk Art from Around the World

Nothing grabs the attention of a passersby like artistically rendered chalk art. Chalk art can be eye-catching and can take on added importance if tied into a marketing campaign because it can catch passersby off guard. Here are some examples of the more interesting ways chalk art has been used around the world. Prepare to be amazed! Hot River Created in Germany, the Hot River chalk art is definitely an example of a creative artist pulling out all the stops. For one thing, the artist employs almost an entire street to create the masterful artistic render, which is a two-dimensional…

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18 Dec 2015
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Awesome Examples Of Chalk Illusion

Chalk illusions, also known as pavement art, are created using a projection called anamorphosis. The illusions are drawn in a distorted way that seems normal when viewed from the right angle. How it is created This style of art is produced by capturing a photograph of a setting or object at a sharp angle, placing a grid over the photo, placing another elongated grid on the footpath based on a particular perspective, and reproducing the exact contents of one into the other – one section at a time. The reason this works extraordinarily well for advertising purposes is because you’re giving your audience something interesting and entertaining. They’re seeing first and foremost a piece of art, not a company who is trying to sell its service or product. This delayed realization that the pieces are actually ads helps gain and hold attention, and makes it more likely that the viewer will share the image socially. This gets your message not…

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