creative campaigns and contributions amongst covid-19

Creativity is a beautiful thing. These are challenging and unprecedented times, but people have been thinking of unique ways to help one another, work together, and spread positivity. Companies are creating inspirational and interactive campaigns to entertain and connect us. Here are a handful of creative campaigns and contributions generated amongst the COVID-19 crisis. A Cart Apart Commercial No Frills has thought of an amusing way to get important messages across. They released a catchy commercial called A Cart Apart which promotes social distancing along with safety guidelines for shopping. https://www.youtube.com/watch?v=uhvD7ISSXxc Hearts & Smiles Campaign Rogers Sports and Media launched…

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Creative Ads
14 Dec 2015
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Creativity Matters: Why Your Ads Need To Be Different

Any great marketer will tell you that your ad is also your content. When you have a good and effective ad, it can be as meaningful as the content it is placed next to. Consider the following example: In 1996, Apple lost one billion dollars and was on the brink of bankruptcy. In 1997, the company placed an ad for its “Think Different” campaign that marked the beginning of its…

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