John Wanamaker once said, “half the money I spend on advertising is wasted, the problem is I don’t know which half”. A tremendous amount of money is spent on marketing which just leads to more advertising clutter. It’s a huge challenge to stand out through all the ads and stimuli consumers view on a regular basis. At Grassroots, our solution to this ongoing problem is experiential marketing campaigns. Through experiential…

Congrats to all the winners of The ADCC’s Directions 2017! We did a bit of a round up since we were lucky to feature a number of these campaigns on our boards this past year. So without further ado, here are a few of the Advertising & Design Club of Canada’s picks for best campaigns of 2017. For the full list, check out the archive on their website: Directions 2017. …

At the end of every year, the Grassroots staff rounds up our favourite campaign or creative. It’s tough to choose between all the colourful posters that roll through our warehouse, but here are our “best of” 2017… Foo Fighters “Concrete & Gold” mural: It looks great, it’s in a fantastic location, and it’s a new and exciting service for us. – Jeffery, National Account Executive, Arts & Culture TOPMAN Mini…

Our Nordstrom Tulip Truck and Holt Renfrew Spring.All.Together Display truck have been getting lots of good press this week! Thanks to Marketing Magazine for the coverage. Read more about the Nordstrom campaign here, and Holt Renfrew’s here.