Guerilla Advertising usually goes extraordinarily well but there have been some campaigns that have gone terribly wrong.  Thus, its crucial to understand and evaluate all aspects of Guerilla Advertising to prevent distress and disaster. Looking at the positive and negative features of Guerilla Advertising helps add insight into whether this medium is suitable for you. When making any decision, its essential to look at the pros and cons. This will…

Executing a guerrilla marketing campaign provides freedom in the business world. Guerrilla marketing has little to no restrictions, rules and boundaries. You can directly interact with your audience in a creative way that is impossible to ignore. Guerrilla marketing is personalized, edgy, thrilling and memorable. Guerrilla marketing campaigns are exciting to plan, and the actual execution is even more exciting. At the end of the day, people will remember participating…

As this year comes to an end, it’s time to reveal our top Guerrilla Marketing campaigns of 2019. Beefeater Pink Guerrilla Marketing Campaign We took Out of Home Advertising to a whole new level by targeting a sense that most marketing campaigns don’t stimulate. To promote the strawberry flavored gin, Beefeater Pink, we combined projections with a scent cannon. We positioned the scent cannon in a parking lot and released…

Guerilla marketing is out-of-the-box, exciting and memorable. Even the history of the word guerilla marketing is unique. It got its term from guerilla warfare which is a type of irregular warfare that uses small tactical strategies that have elements of surprise such as ambushes. Guerilla marketing was inspired by this term since it uses similar tactics but in the marketing world. Here are 8 reasons why you should launch a…