grassroots' top guerilla marketing campaigns of 2020

For over 35 years, we have been launching guerilla marketing campaigns and bringing visions to life. Guerilla marketing creates lasting memories, connections and relationships. It’s unique, bold, edgy, thrilling and personable. As 2020 is coming to an end, it’s time to acknowledge our top guerilla marketing campaigns… Pearl Jam Guerilla Marketing Campaign To announce the release of Pearl Jam’s first album in 7 years, we helped launch a wildposting campaign which incorporated augmented reality. The Pearl Jam website displayed a world map with pins of the exact locations of their gigantic waterfall wildpostings in 11 different countries. There was…

Read More
0 Comments
evaluating pros and cons of guerilla advertising 2
4 Sep 2020
Posted By

Evaluating Pros and Cons of Guerilla Advertising

Guerilla Advertising usually goes extraordinarily well but there have been some campaigns that have gone terribly wrong.  Thus, its crucial to understand and evaluate all aspects of Guerilla Advertising to prevent distress and disaster. Looking at the positive and negative features of Guerilla Advertising helps add insight into whether this medium is suitable for you. When making any decision, its essential to look at the pros and cons. This will…

Read More
0 Comments
how to execute a guerrilla marketing campaign
22 Jan 2020
Posted By

How to Execute a Guerrilla Marketing Campaign

Executing a guerrilla marketing campaign provides freedom in the business world. Guerrilla marketing has little to no restrictions, rules and boundaries. You can directly interact with your audience in a creative way that is impossible to ignore. Guerrilla marketing is personalized, edgy, thrilling and memorable. Guerrilla marketing campaigns are exciting to plan, and the actual execution is even more exciting. At the end of the day, people will remember participating…

Read More
0 Comments
Grassroots Top Guerrilla Marketing Campaigns of 2019
17 Dec 2019
Posted By

Grassroots’ Top Guerrilla Marketing Campaigns of 2019

As this year comes to an end, it’s time to reveal our top Guerrilla Marketing campaigns of 2019. Beefeater Pink Guerrilla Marketing Campaign We took Out of Home Advertising to a whole new level by targeting a sense that most marketing campaigns don’t stimulate. To promote the strawberry flavored gin, Beefeater Pink, we combined projections with a scent cannon. We positioned the scent cannon in a parking lot and released…

Read More
0 Comments
8 reasons why you should use guerilla marketing
21 Aug 2019
Posted By

8 Reasons Why You Should Use Guerilla Marketing

Guerilla marketing is out-of-the-box, exciting and memorable. Even the history of the word guerilla marketing is unique. It got its term from guerilla warfare which is a type of irregular warfare that uses small tactical strategies that have elements of surprise such as ambushes. Guerilla marketing was inspired by this term since it uses similar tactics but in the marketing world. Here are 8 reasons why you should launch a…

Read More
0 Comments
Subscribe to RSS Feeds