As this year comes to an end, it’s time to reveal our top Guerrilla Marketing campaigns of 2019. Beefeater Pink Guerrilla Marketing Campaign We took Out of Home Advertising to a whole new level by targeting a sense that most marketing campaigns don’t stimulate. To promote the strawberry flavored gin, Beefeater Pink, we combined projections with a scent cannon. We positioned the scent cannon in a parking lot and released…

Guerilla marketing is out-of-the-box, exciting and memorable. Even the history of the word guerilla marketing is unique. It got its term from guerilla warfare which is a type of irregular warfare that uses small tactical strategies that have elements of surprise such as ambushes. Guerilla marketing was inspired by this term since it uses similar tactics but in the marketing world. Here are 8 reasons why you should launch a…

Guerrilla Marketing Campaigns take consumers by surprise, make a bold statement and are memorable. They are also extremely fun to execute, have a high return on investment and represent brands in an exceptionally positive light. Grassroots has been in the guerrilla marketing business for over 35 years, so we’ve rolled out numerous outstanding and timeless campaigns. Let’s look at the best guerrilla marketing campaigns we have launched. Malibu Rum Guerrilla…

Making sure your business really takes off depends not only on the quality of your product or service, but how you market yourself. It’s important to keep in mind that it isn’t all about marketing yourself, but where you do it and which mediums you choose to target. Companies are increasingly turning to non-traditional advertising mediums and have had to evolve more creative, tech-centric guerrilla advertising methods, especially online, to…