Marketing Budget

Now that we’re into the first few months of the New Year, businesses are working to establish their annual marketing budgets. This is one of the most important activities you can undertake for the future of your business, but knowing how to allocate your marketing budget for the upcoming year may not be easy. There are a number of factors you need to consider to ensure that you are putting your valuable resources where they’ll provide the greatest returns for your company. Set up a Plan The first step in allocating a marketing budget is to have a plan in…

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Marketing Budgets
31 Dec 2015
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5 Things To Include In A Marketing Budget For Startups

One of the biggest challenges faced by young companies in growing and marketing their businesses is the lack of capital to experiment with different strategies – outdoor advertising, native ads, or content marketing. Established companies typically allocate one to 10 percent of their sales revenue to marketing, while companies that have been in operation for one to five years allocate 12 to 20 percent of their projected revenue for the…

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