Marketing Budgets

One of the biggest challenges faced by young companies in growing and marketing their businesses is the lack of capital to experiment with different strategies – outdoor advertising, native ads, or content marketing. Established companies typically allocate one to 10 percent of their sales revenue to marketing, while companies that have been in operation for one to five years allocate 12 to 20 percent of their projected revenue for the year or gross revenue to marketing. Startups, on the other hand, need to spend much more because they have to create buzz, capture their market share, and establish industry connections.…

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