Staff Picks 2014

As 2014 comes to a close, the Grassroots staff explain our favourite campaigns this year:

Heineken Display Truck

Bright lights, loud music, dancers and beer, what’s not to like? – Lynne Brady, Business Manager

Bacardi Untameable

Monster Wildposting® campaign combined with a special projection production that brought an existing Bacardi billboard to life. – Kelly Smith, Operations Manager

Bacardi Untameable – Projections

We turned a regular billboard into an animated spectacle in the heart of Little Italy during World Cup 2014 and the Little Italy festival in Toronto. We projection mapped the billboard to create the amazing effect, cloaked by a rooftop set-up to achieve an element of stealth that really contributed to the overall ambiance of the events and made the advertisement pop. By far one of the most challenging yet fun campaigns of the year. – Corey Miller, Operations Coordinator

Hunger Games Flags

Flying high with The Hunger Games, Grassroots keeps raising the bar for awareness! – Jeffery Lyon, National Account Executive (Arts & Culture)

Molson Canadian Cider – Multiple-Creative Wildposting® w/ Interactive Projections and on-site sampling

It was awesome to see posters all over the city encouraging people to #daretobedifferent. The Interactive Projection game we ran on weekends was a huge it – it was great to see so many people participate and go home with a free tallboy! – John Labignan, National Account Executive

A tie between…

Sauza Green Screen Projections

Projections were fun and interactive getting everyone in the mood to party and do shot, shots, shots!

Raptors We the North

Cool creative, great slogan, and nice to have a winning team in the city again – LETS GO RAPTORS! – Dagi Back, National Account Executive

Sport Chek #MyNorth Wildposting®

Super rad neighbourhood – specific posters hand drawn by Toronto’s own Carson Ting (chairmanting.com). – Vanessa Braive, Operations Coordinator