Guerrilla Marketing Campaigns take consumers by surprise, make a strong statement and are memorable. They are also extremely fun, have a high return on investment and represent brands in an exceptionally positive light.

Grassroots has been in the guerrilla marketing business for over 35 years, so we’ve rolled out numerous outstanding and timeless campaigns. Here are the top best guerrilla marketing campaigns we have launched.

United Way Guerrilla Marketing Campaign

United Way Benches


Park benches with branded mats were placed throughout Toronto to raise awareness about local poverty and how several people must use benches as beds.


TIFF/ET Canada Guerrilla Marketing Campaign

TIFF/ ET Projection


Passersby posed for pictures taken by reps who acted like paparazzi. The pictures were then streamed to the projections and uploaded to their microsite.



Heineken Guerrilla Marketing Campaign

Heineken Truck


A DJ booth along with dancers partied in a Heineken themed display truck right in front of popular nightclubs to interact with the nightime crowd.


American Ultra Guerrilla Marketing Campaign

America Ultra


Branded rolling papers were applied to the American Ultra posters for people to take for free.




Jackass Guerrilla Marketing Campaign



To promote the new Jackass movie, brand ambassadors hit the streets of downtown Toronto with backpack billboards armed with Jackass shot glasses.



Nordstrom Guerrilla Marketing Campaign

Nordstrom Hot Coca Truck


A Nordstrom branded truck handed out hot coca to warm up pedestrians while endorsing their brand.


Tourism Montreal Guerrilla Marketing Campaign

Tourism Montreal Bikes


Light-up bicycles drove around Toronto interacting with the public to promote traveling to Montreal.


Fantastic Beasts Guerrilla Marketing Campaign

Fantastic Beasts Mural


A mural with wands attached to it was painted on a high-traffic street to promote the new Fantastic Beasts movie.


Benefit Cosmetics Guerrilla Marketing Campaign

Benefit Cosmetics


Makeup filled loot bags were attached to posters for people to sample.




Corona Guerrilla Marketing Campaign

Corona Projections


Passersby were projected on city walls while singing karaoke.


Bear Flag Wine Guerrilla Marketing Campaign

Bear Flag Wine


Bear heads were attached to street posters to publicize the bear flag wine brand.




Sapporo Guerrilla Marketing Campaign

Sapporo Projections


Sensors integrated with projections turned people into a Sumo, Geisha or Samurai then projected them onto city walls. A short video was then taken and uploaded to the Sapporo Facebook page.




Ikea Guerrilla Marketing Campaign



Cardboard boxes were applied to Ikea posters for pedestrians to use for Moving Day in Quebec.




Sephora Guerrilla Marketing Campaign

Sephora Chalk Art


A 3D lipstick was drawn on a busy Toronto street to publicize Sephora.



Toyota Guerrilla Marketing Campaign

Toyota Projection


People had the opportunity to play a Toyota car racing game that was projected on city walls.


Orange is the New Black Netflix Show Guerrilla Marketing Campaign

Netflix Truck


A branded truck drove around the Toronto pride parade increasing hype for the new season of Orange is the New Black. Reps handed out tv-show themed post-cards.




YMCA Guerrilla Marketing Campaign



Free yoga mats were attached to posters to promote YMCA fitness.




Molson Guerrilla Marketing Campaign

Molson Projection


Participants pushed a button then had to act the projected dare to be rewarded with a cider king can.


Holt Renfrew Guerrilla Marketing Campaign

Holt Renfrew Truck


Passersby were invited onto a branded display truck to play games and their prizes were Holt Renfrew items.




Sprite Guerrilla Marketing Campaign



Sprite was promoting back to school by attaching free clothes to wildpostings that people could take.


Pinnacle Vodka Guerrilla Marketing Campaign

Pinnacle Vodka Projections


Reps took photos of people which were then shared on their social media and projected on city buildings.





Nordstrom Guerrilla Marketing Campaign

Nordstrom Flower Truck


A Nordstrom branded truck handed out flowers to pedestrians to welcome Spring while boosting their brand.





TD Guerrilla Marketing Campaign



Kites and frisbees were attached to TD posters for people to take.





ROM Guerrilla Marketing Campaign

ROM Chalk Art


A 3D ROM chalk art exhibit was drawn in front of the museum to attract potential customers.



Open Wine Guerrilla Marketing Campaign

open wine projection


Passersby were engaged by reps to push a button to initiate a projected dice roll and they could win random prizes onsite.




Stewardship Guerrilla Marketing Campaign

Stewardship Ice Cream Truck


A branded Stewardship truck served ice-cream and had a recycling-themed iPad game to raise awareness about recycling.




Allegra Guerrilla Marketing Campaign


Posters were folded to look like someone was blowing their nose to publicize Allegra.


Toronto Raptors Guerrilla Marketing Campaign

raptors projection


People could text associated keywords into raps1 to instantly watch a projected highlight reel clip of 4 key raptor players.




Rogers Guerrilla Marketing Campaign



A branded truck handed out ice cream to endorse the Rogers hookup campaign.


XOTo/City of Toronto Guerrilla Marketing Campaign

xoTO Projections


The City of Toronto’s live twitter feed was projected onto city buildings.




Loblaws Guerrilla Marketing Campaign

Loblaws Chalk Art


A 3D Loblaws logo was drawn in front of a Loblaws store to celebrate its one-year anniversary.






Skip the Dishes Guerrilla Marketing Campaigns 

Skip the Dishes


Brand ambassadors wore branded billboards and strolled around the Vancouver Pride Parade interacting with attendees.




Sauza Guerrilla Marketing Campaign

Sauza Projection


People posed for pictures which were then projected and shared on their social media.



Foodora Guerrilla Marketing Campaign

Foodora Truck


A branded Foodora truck handed out free meals to passersby to promote ordering food through Foodora.


Project Winter Survival Guerrilla Marketing Campaign

Project Winter Survival


Blankets with printed messages were hung on city streets to raise awareness about homelessness.




AMEX Guerrilla Marketing Campaign

AMEX Projection


Reps took pictures of people which were then projected into an AMEX creative at Nuit Blanche.




Madagascar Guerrilla Marketing Campaign

madagascar movie


To advertise the new Madagascar movie, reps wore billboards and strolled around downtown Toronto interacting with people.


Sculpture Biennale Guerrilla Marketing Campaign

Sculpture Biennale


3D plastic posters with molded shelves were set in popular areas and the public could place everyday objects on the shelves to create an ever-changing sculpture installation.





Nintendo Guerrilla Marketing Campaign

Wii Projection


The Wii game Punchout was projected onto city walls and passersby had the opportunity to play it.




Bosch Guerrilla Marketing Campaign



A display truck was refurnished with Bosch products to offer passersby samples and/ or information.



Coors Light Guerrilla Marketing Campaign

Coors Light Chalk Art


A 3D beer cooler was drawn on a busy city street to promote the new Coors Light Iced tea.






Strut Wines Guerrilla Marketing Campaign

Strut Wine


A red carpet and branded wall were installed throughout the city and pedestrians were invited to walk the red carpet and pose for pictures taken by reps. The pictures were then projected, and partakers were given a coupon for a free wine bottle.


HomeSense Guerrilla Marketing Campaign



A display truck was refurnished with HomeSense products to showcase the brand.


Volkswagen “Art Heist” Guerrilla Marketing Campaign

Artist Heist


Photo prints within frames were set onto boards for people to take in Toronto, Montreal and Vancouver.




Blackberry Guerrilla Marketing Campaign



Passersby were invited onto a branded truck with a DJ booth to fill out a word bubble poster.


Limb Awareness Guerrilla Marketing Campaign

Limb Awareness


Chalk art was drawn on a high-traffic street for Limb Awareness Month.




Bacardi Guerrilla Marketing Campaign

Bacardi Projections


People posed for pictures which were then projected into a Bacardi creative.



Supergirl Guerrilla Marketing Campaign



Mobile projections stimulated Supergirl flying throughout Toronto.



Clover Leaf Guerrilla Marketing Campaign

Clover Leaf Food Truck


A branded Clover Leaf truck handed out free food to promote their brand.




Philips Guerrilla Marketing Campaign



People were invited onto a display truck to sample Philips products and drink free hot chocolate.



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