Affordable Marketing Strategies

Marketing can take up a large part of your business budget if you’re not careful. For small business owners, this can limit their ability to reach a large audience and grow their customers.

Thankfully, there are a number of marketing strategies that can be used by businesses that want to get the maximum results for their efforts while streamlining the use of their resources.

Here are 4 affordable marketing strategies that you can begin using for your business.

  1. Start With Content

    The same value you provide to customers and clients can be expressed through an article, video, podcast, or any other form of content being used today.

    Content marketing comes in many forms including how-to guides, top 10 lists, video tutorials, cheat sheets, and product reviews. Although you might think that some forms of content might cost you a lot, they can actually be produced for very little.

    High-quality videos can be recorded, edited, and published using a mobile device. Infographics can be created using online templates. Today’s content marketers can easily create a wide range of valuable content that can be used to sell any product or service.

  2. Get Social

    Social media is still as powerful as ever in helping small (and large) businesses maximize their marketing investments and reaching a larger share of the market.

    Platforms such as Facebook, Twitter, Pinterest, Instagram, Google+, and LinkedIn have all seen tremendous growth. This allows your business to reach current and future customers wherever they are online while tailoring your message to each platform.

    By creating social media profiles for your business, you develop new relationships and connect directly to individuals who are interested in your products and services.

  3. Repurpose Your Existing Assets

    Your business doesn’t have to reinvent the wheel when it comes to marketing. Consider your existing marketing assets. These include website content, brochures, white paper guides, videos, news stories, and industry reports.

    These provide your business with an almost unlimited supply of content ideas and sources from which to create fresh new content. Consider updating old articles and sharing a different perspective.

    The point is that you can minimize the costs associated with your marketing strategy by leveraging the assets you’ve already created.

  4. Joining Forces With Industry Leaders

    There are many businesses that are related to your products and services. These are ideal partners for joint marketing ventures. Cross promoting makes it easy to reach a wider audience at little to no cost.

    Joint ventures can be done online and offline and include strategies such as promotional events, webinars, and discount offers.

    They allow you and your venture partners to offer greater value to your existing customers while each gains a new level of exposure and visibility for your products and services.

These 4 affordable marketing strategies make it easy for businesses with limited marketing budgets to grow their customers and achieve greater success.

Understanding how to implement each strategy will give you additional resources for your marketing team to leverage in the future.

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