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As Mathiole once said, “art speaks where words are unable to explain.” Art is extremely impactful, and it enables us to interact in a unique way. It’s a channel for us to express our feelings and believes. Plus, let’s not forget about how beautiful it is to look at. Art that is painted on a wall, ceiling or a bridge is called a mural. Murals have been used as communication…

Projections are a tremendously efficient way to promote your brand since they have high exposures and can incorporate elements of surprise. Projection campaigns create memorable integrated experiences that reach massive audiences all night long. They are also extremely flexible in timing and scope and they can be displayed in unpredictable locations. Our projection campaigns can incorporate so many exciting elements like format gaming, live streaming, 3D mapping elements and much…

Grassroots is committed to creating everyone’s dream campaigns in their dream locations. We recently worked with FILA North America to endorse three FILA campaigns in Europe and United States. We provided Wildposting® services for FILA in NYC, Atlanta, Berlin, Paris, Amsterdam and London.  In NYC, the Bandier campaign was conducted which represents FILA’s limited-edition clothing line tailored towards females. FILA and ALIFE collaborated to create a new street-style unisex shoe…

Wildposting® is an extremely effective advertising medium that reaches a gigantic audience while creating brand awareness and recognition. However, the amount of engagement is significantly influenced by the design of the Wildposting®.  There are many elements that go into creating a design, but color is one of the most significant fundamentals. When creating a Wildposting®, it is crucial to pick eye-catching colors to attract maximum attention. We also associate colors…